Brand Tone

Aspirational yet Accessible

Brand Values

• •Uncompromising Quality
• •Elevated Style
• •Originality and Self-Expression

Best Practices

• •Lead with 'Why,' Not Just 'What': Instead of just describing a T-shirt, start with the feeling or benefit it provides. Use emotive and aspirational language like 'builds confidence' or 'redefines comfort' before listing features like fabric type.
• •Balance Aspiration with Simplicity: Continue to use elevated words like 'luxury,' 'curated,' and 'elevate,' but always pair them with simple, clear, and direct language that is easy to understand. Avoid overly complex or technical jargon that could alienate the general audience.
• •Tell a Story of Quality: In every description, reinforce the brand's commitment to quality. Use phrases like 'crafted from the thread up,' 'meticulous attention to detail,' or 'sourced from the finest cotton' to build a narrative of superior craftsmanship.
• •Maintain a Consistent Voice Across All Platforms: Ensure that the aspirational and accessible tone is uniform, whether it's on the website, in an email, or on a future social media post. This consistency builds brand recognition and trust.
• •Focus on the Individual: Write for the customer who values originality. Use 'you' and 'your' to make the copy personal. Frame products as tools for self-expression, helping them 'wear your identity' and showcase their unique style.

Social Perception

Emerging and product-focused, perceived as a new entrant providing essential menswear staples with a focus on quality and trustworthiness.

Copy Examples

• •Headline: Style That Speaks. Quality That Lasts. Sub-headline: Discover your new essentials. Lepus combines timeless design with premium materials for a look that’s effortlessly you.
• •(Image: A man wearing the Ever Green Polo in a casual, stylish setting). Caption: The perfect polo does exist. Our Ever Green Polo is crafted from 100% premium combed cotton for comfort that moves with you. It’s not just a shirt; it’s a statement in classic style. #LepusStyle #ModernEssentials #PakistanFashion
• •Title: The Royal Burgundy Polo: A Bold Take on a Classic. Body: Why blend in when you were made to stand out? The Royal Burgundy Polo brings a touch of modern luxury to a timeless silhouette. Woven from ultra-soft 180 GSM honey yarn, this polo offers superior comfort and a fit that feels custom-made. Elevate your everyday look with a color that’s as confident as you are.
• •Subject: New Arrivals: The Future of Your Wardrobe is Here.
• •Headline: Tired of Fast Fashion? Invest in Style. Body: Lepus delivers premium, timeless menswear designed to last. Experience the difference of quality you can feel. Call to Action: Shop The Collection.