Brand Tone

Informative and Educational, Enthusiastic and Passionate, Professional yet Approachable, Community-Oriented, Innovative

Brand Values

• •Quality
• •Accessibility of Information
• •Passion for Music and Gear
• •Partnership and Collaboration
• •Customer Focus (indirectly)

Best Practices

• •Know Your Audience (Musicians & Gear Enthusiasts): Use language that resonates with them – a mix of technical accuracy (when needed) and enthusiastic, descriptive terms. Avoid overly corporate jargon.
• •Embrace the "Music Geek" Factor: Share genuine excitement for new products, sounds, and technologies. Let the passion for music shine through.
• •Educate and Empower: Frame content not just as selling, but as helping musicians understand and choose the right gear to achieve their desired sounds.
• •Maintain Visual and Verbal Consistency: Ensure that the playful elements (like animated characters on YouTube) are balanced with professional product presentations on the website and other social media. The language should always be respectful and clear.
• •Highlight Partnerships and Community: Regularly feature collaborations, artist news, and how the products they distribute are being used by musicians. This reinforces their role within the broader music ecosystem.

Social Perception

As a Knowledgeable Source, A Gateway to International Brands, Supportive of the Music Community, Reliable Distributor

Copy Examples

• •Headline (New Product Arrival): "Unlock New Sonic Realms! 🤘 The [Pedal Name] by [Brand] has landed at LEP INTERNATIONAL. Dive into [Key Feature 1] & [Key Feature 2]. Find it at your favorite dealer now! #NewGearDay #[BrandName] #[EffectType]"
• •Social Media Post (Educational Content): "Ever wondered how a 'Fuzz' really works its magic? 🎸 Our latest YouTube video breaks down the circuitry and iconic sounds! Bagel-kun & Francepan-san make it super simple. Link in bio! #GuitarEffects #MusicEducation #LEPExplains"
• •Website Banner (Brand Partnership): "LEP INTERNATIONAL x [Artist Name]! We're thrilled to announce our collaboration on the new [Product Name] signature pedal. Crafted for a truly unique sound. Discover the inspiration – details on our blog. #ArtistSignature #[ProductName]"
• •Instagram Caption (Product Feature): "Crystal clear echoes or swirling ambient washes? ✨ The [Reverb Pedal Name] offers it all. Swipe to hear a demo! Which setting will inspire your next riff? Let us know! 👇 #ReverbPedal #[PedalDemo] #Soundscapes"
• •Press Release Snippet (Company Value): "At LEP INTERNATIONAL, we're passionate about connecting musicians with the tools that ignite their creativity. That's why we meticulously select innovative brands from around the globe to bring to the Japanese music scene. #MusicTechnology #GlobalSounds #LEPInternational"