Brand Tone

Professional and Sophisticated

Brand Values

• •Culinary Craftsmanship and Tradition
• •Highest Quality and Freshness
• •Innovation
• •Swissness
• •Customer-Centricity

Best Practices

• •Use a Sophisticated Lexicon: Consistently use words like "culinary," "artisanal," "gourmet," "creation," "refined," and "excellence" to maintain the premium tone. Avoid slang, overly casual language, or clichés.
• •Emphasize Heritage and Craft: Always connect the products back to the brand's history of craftsmanship and its identity as a "culinary workshop" (Atelier Culinaire). This narrative justifies the premium price point.
• •Highlight "Swissness" and Ingredient Origin: Mentioning the Swiss origin of the brand and its ingredients appeals to local pride and reinforces the perception of quality and trustworthiness.
• •Focus on the Sensory Experience: Describe the taste, texture, and aroma of the food. The copy should make the reader imagine the pleasure of eating the product, focusing on the quality and balance of flavors.
• •Maintain Visual and Textual Cohesion: Ensure that the professional, clean, and high-end tone of the copy is reflected in the visual branding (photography, design). All elements should communicate quality and sophistication.

Social Perception

Reputable and high-quality provider of premium convenience food in the Swiss market. Recognized as a market leader in its core segment of pâtés and terrines.

Copy Examples

• •The Art of Tradition, Redefined. Discover our new wild boar pâté with cranberries. Crafted by our master charcutiers according to a time-honored recipe and refined with a modern touch. For moments that deserve nothing less than perfection. Le Patron – Créations Culinaires since 1972.
• •Your Evening, Reclaimed. Why compromise on quality when you're short on time? Our new line of ultra-fresh meals brings a gourmet dining experience to your table in minutes. Made with the finest Swiss ingredients, because your time is precious, and so is your palate.
• •Every slice tells a story of craftsmanship. Our classic pepper terrine is a testament to our passion for culinary excellence. Perfect for an elegant appetizer or the centerpiece of your festive board. #LePatron #SwissFood #Gourmet #CulinaryArt #AtelierCulinaire
• •The Partner for Culinary Excellence. Elevate your menu with the trusted quality of Le Patron. From classic pâtés to innovative convenience solutions, we provide the building blocks for unforgettable culinary creations. Discover our individual concepts for the gastronomy sector.
• •A Taste of Home. A Piece of Switzerland. We celebrate our roots with the seasonal Innerschweizer Pâté. A hearty composition of Swiss veal and pork, enriched with local cherries and a hint of Kirsch. A true homage to the flavors of our homeland, available for a limited time.