Brand Tone

elegant, heartfelt, and professional

Brand Values

• •Quality and Excellence
• •Customer Satisfaction
• •Beauty and Elegance
• •Reliability

Best Practices

• •Maintain an Elegant and Evocative Tone: Use descriptive and sophisticated language that highlights the beauty and artistry of the floral arrangements. Words like "stunning," "exquisite," "handcrafted," and "elegant" should be staples in the brand's vocabulary.
• •Focus on the Emotional Connection: Frame the products not just as flowers, but as a means to express love, celebrate milestones, and create lasting memories. Use storytelling to connect with the customer's emotions and intentions.
• •Emphasize Quality and Freshness: Consistently mention the sourcing of premium flowers and the skill of the florists. This reinforces the brand's commitment to excellence and justifies the premium positioning.
• •Keep it Customer-Centric and Service-Oriented: Ensure the copy is helpful and clear, providing all necessary information about delivery, customization, and contact options. A friendly and approachable tone in customer service-related communication will enhance the professional yet personal brand image.
• •Ensure Visual and Textual Harmony: The copy should always complement the visual content. For social media, captions should enhance the beauty of the images, telling the story behind the arrangement or suggesting the perfect occasion for it. The soft, pastel aesthetic of the visuals should be mirrored by a similarly gentle and refined tone in the text.

Social Perception

Le Pastel Ribbon is perceived by the public and its customers as a high-quality, reliable, and top-tier floral studio in Singapore. They are seen as a go-to for special occasions, trusted for their beautiful arrangements and excellent service. The positive reviews and high ratings on various platforms confirm this strong and positive social perception.

Copy Examples

• •Make their birthday unforgettable with a burst of color and fragrance. Our handcrafted bouquets are designed to delight and surprise, creating a beautiful memory on their special day. Explore the collection and send a little piece of happiness.
• •From 'I do' to the final dance, let our flowers tell your love story. We specialize in creating bespoke wedding arrangements that are as unique and beautiful as your journey together. Contact us to begin planning your dream florals.
• •You don't always need a reason to make someone smile. Surprise them with a stunning arrangement from our 'Just Because' collection and turn an ordinary day into an extraordinary one. Because some moments are best celebrated spontaneously.
• •Capture a moment in time with our exquisite preserved flowers. Offering timeless elegance, these arrangements are a lasting reminder of beauty and affection. A perfect gift for a love that's meant to endure.
• •Elevate your corporate gifting with the elegance of fresh flowers. A sophisticated gesture to thank clients or celebrate milestones, our arrangements are designed to impress and convey success. Inquire about our corporate packages today.