Brand Tone

Inspirational & Motivational, Confident & Strong, Sophisticated & Luxurious, Aspirational, Authentic & Purpose-Driven, Community-Oriented

Brand Values

• •Champion Spirit
• •Quality & Excellence
• •Confidence & Strength
• •Conquest & Success ('VICI')
• •More Than You Ask For
• •Do Good (Philanthropy)
• •Team First
• •Resilience & Durability
• •Authenticity
• •American Made/Sustainability

Best Practices

• •Embody the 'Champion Spirit': Use active, empowering language. Focus on overcoming challenges, achieving goals, and personal bests. Words like 'relentless,' 'conquer,' 'inspire,' 'achieve,' and 'unleash' align well.
• •Maintain a Sophisticated & Confident Voice: Avoid overly casual slang. Use clear, articulate language that reflects the luxury aspect of the brand. Highlight quality, craftsmanship, and the premium nature of materials.
• •Weave in Core Values Naturally: Don't just list values; demonstrate them. If talking about a new product, connect its features back to how it helps achieve the 'Champion Spirit' or its quality ('Feel Good'). When announcing collaborations, emphasize the 'Do Good' philanthropic aspect.
• •Speak to Aspirations, Not Just Products: Connect the apparel to a lifestyle of achievement, purpose, and confidence. Show how LEOVICI is part of the journey to becoming one's best self.
• •Foster a Sense of Community ('Team First'): Use inclusive language ('we,' 'our community,' 'join the team'). Highlight shared goals and the supportive nature of the LEOVICI brand. Ensure customer service interactions also reflect this value.

Social Perception

High-Quality & Comfortable, Stylish & Sophisticated, Aspirational & Associated with Success, Trustworthy & Good Customer Service, Innovative, Community-Focused

Copy Examples

• •Headline: Unleash Your Inner Lion. Conquer Your Next Challenge. Body: LEOVICI is more than apparel. It's a mindset. Crafted for those who relentlessly pursue their best, our luxury athletic wear embodies the Champion Spirit. Feel the confidence. Embrace the journey. Achieve your VICI.
• •Headline: The Art of Athluxury. Performance Meets Sophistication. Body: Why choose between comfort and style? LEOVICI masterfully blends the highest quality performance fabrics with designer aesthetics. Experience apparel that moves with you, from the street to your most demanding pursuits. This is luxury, redefined. This is LEOVICI.
• •Headline: More Than You Ask For. That's the LEOVICI Promise. Body: We believe in exceeding expectations. From the premium feel of our fabrics to the unwavering support for our community, every LEOVICI piece delivers unparalleled value. Join a team that invests in your journey and celebrates every win.
• •Headline: Wear Your Values. Strength. Resilience. Philanthropy. Body: LEOVICI stands for more. Inspired by the Champion Spirit, we create apparel that empowers you while giving back. With every collaboration, we support causes that matter. Look good, feel good, do good.
• •Headline: Crafted in the USA. Designed for the Relentless. Body: LEOVICI is built on a legacy of quality and a commitment to American manufacturing. Our garments are designed for durability, comfort, and the unwavering pursuit of your goals. Experience the difference dedication makes.