Brand Tone

Enthusiastic, Passionate, Fan-Centric, Personable, and Appreciative.

Brand Values

• •Passion for Pop Culture
• •Quality and Customer Service
• •Community and Connection
• •Support for Veterans
• •Entrepreneurial Spirit

Best Practices

• •Speak the Language of the Fan: Use names, quotes, and inside jokes from the fandoms you're selling. This shows authenticity and builds an immediate connection with your target audience.
• •Emphasize Exclusivity and Urgency: Collectors are driven by rarity. Use words like "Exclusive," "Limited Edition," "Just Dropped," and "Before It's Gone" to create excitement and encourage quick purchases.
• •Showcase Passion, Not Just Products: Remind customers that you are fans, too. Infuse copy with genuine excitement and enthusiasm. Let the brand's story —a business born from passion —shine through.
• •Highlight Customer Service Wins: Leverage your excellent reputation. Phrases like "Packed with care," "Fast shipping," and "Join our community of happy collectors" reinforce the trust that customers have in your brand.
• •Maintain a Consistent, Upbeat Voice: Whether on TikTok, email, or your website, the tone should always be positive, enthusiastic, and celebratory. Every piece of copy is an opportunity to share in the joy of collecting.

Social Perception

Reliable, high-quality, and trustworthy retailer for licensed pop culture merchandise. Seen as a passionate small business that cares about its customers, fostering a loyal customer base.

Copy Examples

• •Your collection is calling! 📞 The brand new Loungefly Disney Villains Maleficent Mini-Backpack has just dropped in the Treasure Box. Unleash your inner baddie and grab this fire design before it disappears. Tap to shop the magic!
• •Don't just follow the fandom, lead it! From rare Bitty Pops to the latest Marvel heroes, Leo's Treasure Box is your HQ for all things Funko. Fast shipping, great prices, and a collector's passion in every package. Find your next treasure today!
• •Welcome, Fellow Fan! Your search for the ultimate pop culture treasure ends here. Discover exclusive Loungefly bags, collectible figures, and more that let you wear your passion proudly.
• •A Treasure Just for You! As part of the Leo's Treasure Box family, we wanted to give you a first look at our upcoming *Star Wars* collection. Thanks for being on this adventure with us. Your amazing support helps our small, veteran-focused business grow!
• •Round up your pals, it's time to play! The Loungefly *Toy Story* Movie Collab Backpack unites all our favorite toys in one incredible design. With three zippered pockets showcasing characters from every film, this bag is a tribute to true friendship and adventure. Crafted with vibrant detail and durable vegan leather, it's the perfect sidekick for your next journey to infinity and beyond.