Brand Tone

Luxurious & Aspirational, Authentic & Crafted, Bold & Confident, Cultural & Connecting

Brand Values

• •Quality & Craftsmanship
• •Authenticity & Heritage
• •Modern Luxury
• •Boldness & Self-Expression
• •Connection & Celebration

Best Practices

• •Embrace Evocative Language: Use rich, sensory words that speak to taste, aroma, and the experience of drinking premium tequila (e.g., "radiant," "symphony," "vibrant," "silky").
• •Highlight Heritage and Authenticity: Regularly weave in the story of Los Altos de Jalisco, 100% Blue Weber Agave, additive-free, and the craftsmanship involved.
• •Maintain an Aspirational Yet Accessible Voice: Speak to the desire for luxury and quality, while ensuring the brand feels attainable and inviting, not elitist.
• •Incorporate the "Lion and Sun" Symbolism: Subtly connect the brand's imagery (strength, boldness, warmth, gatherings) to the product and the consumer's experience.
• •Be Consistent Across Platforms: Ensure that whether on the website, Instagram, TikTok, or in press materials, the core messages of quality, authenticity, and bold luxury are communicated with a unified voice, adapting slightly for the nuances of each platform.

Social Perception

Premium & High-Quality, Innovative & Modern, Trustworthy & Transparent, Visually Appealing, Good Value for Luxury

Copy Examples

• •León Y Sol: Where the untamed spirit of the lion meets the radiant soul of the sun. Experience 100% Blue Weber Agave, additive-free tequila, crafted in the highlands of Jalisco. This is tradition, reborn.
• •Elevate your ritual. León Y Sol Reposado, aged four months in oak, offers a symphony of warm caramel, rich coffee, and pure agave. Brave luxury, designed for the discerning.
• •More than tequila. It's a statement. León Y Sol Blanco bursts with crisp agave, vibrant citrus, and a remarkably smooth finish. Taste the authentic spirit of Los Altos.
• •Unleash the moment. From the iron-rich soils of Jalisco to your glass, León Y Sol embodies bold flavors and iconic style. Join the new era of tequila connoisseurs.
• •Crafted with passion, shared with pride. León Y Sol invites you to a world of authentic taste and timeless gatherings. Discover the spirit that roars.