Brand Tone

Enthusiastic, Knowledgeable, and Community-Focused

Brand Values

• •Quality and Curation
• •Nostalgia and Homage
• •Customer Service
• •Local Connection

Best Practices

• •Maintain the "Fam" Mentality: Consistently use inclusive and community-oriented language like "LL Fam," "we," and "us." This builds a loyal following by making customers feel like they are part of an exclusive club.
• •Balance Enthusiasm with Expertise: Pair exciting, energetic language ("Epic collab!") with specific, quality-focused details ("5.5-ounce, 100% ring spun cotton"). This combination builds hype while also establishing trust and credibility.
• •Tell the Story Behind the Product: Every collectible and every graphic tee has a reason for being in the store. Whether it's an homage to an album or a rare find, share that story. This adds value beyond the physical item and connects with customers on an emotional level.
• •Be Direct and Clear in Your Calls to Action: Use straightforward and encouraging CTAs like "Shop the Collection," "Explore the Finds," or "Get Yours Today." This removes friction and makes it easy for the customer to know what to do next.
• •Bridge the Two Brand Identities: Create a cohesive narrative that links the collectibles on eBay with the apparel on Shopify. Position LeonLooks as the ultimate curator of "cool"—whether it's a rare card, a vintage poster, or a stylish t-shirt. Use cross-promotion (e.g., "Follow our collectibles page @llsports_and_oddities") to unify the brand presence.

Social Perception

Currently, the brand's perception is limited to its eBay customer base, where it is perceived very positively, as evidenced by its 100% positive feedback score. Customers on this platform likely see LeonLooks as a reliable and trustworthy source for collectibles and unique items. The Shopify brand is still building its identity, but its early product offerings suggest it will be perceived as a niche brand for those interested in pop culture, nostalgia, and quality casual wear.

Copy Examples

• •Throwback Quality. Modern Style. We found the perfect feel. Our 100% ring-spun cotton tees are built to last and feel extra soft from the first wear. This isn't just a shirt; it's your new favorite. Tap to shop the collection. #LeonLooks #QualityApparel #Streetwear
• •It’s Time. LeonLooks is Live. The wait is over. For months, we've been curating rare collectibles and designing premium apparel. Now, it's all yours. Be the first to explore the looks and finds we've put our heart into. Welcome to the LL Fam. [Shop Now]
• •Wear a Legend. Pay homage to a timeless classic. Our "Chronic" graphic tee is a tribute to one of the greatest albums ever made, featuring burnt-out rolling paper edges and our signature logo. Crafted from ultra-soft, durable ring-spun cotton for a look that lasts. It's more than music—it's history.
• •Albuquerque's Own. Global Style. LeonLooks is proud to be part of the ABQ community! We've teamed up with our friends at Boxing Bear Brewery for an epic collab shirt. Shop online and choose free local pickup to get yours today. Support local, look great. #ABQ #LocalLoves #LeonLooks
• •For the Collectors, By the Collectors. LeonLooks started as a passion for the rare, the iconic, and the well-made. From vintage sports cards in our attic to the perfect graphic tee, we believe in connecting people with items that tell a story. Our mission is to deliver quality finds and premium apparel you'll love for years. Thanks for joining the journey.