Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Humorous & Irreverent, Simple & Direct, Relatable & Authentic, Rebellious & Playful, Artist-Driven
Brand Values
- •Self-Expression
- •Authenticity/Honesty
- •Humor as a Coping Mechanism
- •Skateboarding Culture
- •Creativity & Simplicity
- •Animal (Cat) Appreciation
Best Practices
- •Embrace Imperfection and Rawness: Avoid overly polished marketing speak. Keep language simple, direct, and a bit unrefined, reflecting the MS Paint aesthetic and honest emotional expression.
- •Inject Humor, Even Dark or Absurdist: The core of the brand's voice is its wit. Find the funny in the mundane, the frustrating, or even the slightly taboo (within limits).
- •Be Relatable, Not Preachy: Connect with the audience's everyday feelings and experiences. The brand is about shared understanding, not telling people what to think or feel.
- •Maintain a Casual, Conversational Style: Write as if talking to a friend. Use short sentences, slang (authentically, if appropriate for the platform), and don't be afraid of a slightly apathetic or sarcastic edge.
- •Let the Art Do the Talking (Sometimes): The visuals are powerful. Copy should complement the art, not overshadow it. Sometimes, a witty one-liner or even just an emoji is enough, especially on image-driven platforms like Instagram.
Social Perception
Cool & Edgy, Unique & Recognizable, Relatable & Funny, Artist-Centric, Popular in Skate/Streetwear Circles, High Quality (Apparel)
Copy Examples
- •Instagram Post for new T-shirt: "Another day, another mood. This blue dude gets it. New tees online now. Or don't, whatever."
- •Product Description - Hoodie: "For days when adulting feels like a scam. Our classic comfy hoodie featuring the cat who's as over it as you are. Wear your existential dread with pride (and soft cotton)."
- •Facebook Ad for a Sale: "Feeling shitty? No need for your pity. But maybe a new hat will help? Selected stuff on sale. Go look."
- •Website Banner for New Collection: "More drawings on things. Because why not? The new Leon Karssen collection is here. Your wardrobe will thank you. Maybe."
- •Instagram Story - Poll: "Skate or Cry? (Or both?) New decks just dropped. Link in bio if you feel like it."
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