Your Brand Voice

    Brand Voice Analysis

    Analysis Details

    Brand:Leon Karssen
    Language:en

    Brand Tone

    Humorous & Irreverent, Simple & Direct, Relatable & Authentic, Rebellious & Playful, Artist-Driven

    Brand Values

    • Self-Expression
    • Authenticity/Honesty
    • Humor as a Coping Mechanism
    • Skateboarding Culture
    • Creativity & Simplicity
    • Animal (Cat) Appreciation

    Best Practices

    • Embrace Imperfection and Rawness: Avoid overly polished marketing speak. Keep language simple, direct, and a bit unrefined, reflecting the MS Paint aesthetic and honest emotional expression.
    • Inject Humor, Even Dark or Absurdist: The core of the brand's voice is its wit. Find the funny in the mundane, the frustrating, or even the slightly taboo (within limits).
    • Be Relatable, Not Preachy: Connect with the audience's everyday feelings and experiences. The brand is about shared understanding, not telling people what to think or feel.
    • Maintain a Casual, Conversational Style: Write as if talking to a friend. Use short sentences, slang (authentically, if appropriate for the platform), and don't be afraid of a slightly apathetic or sarcastic edge.
    • Let the Art Do the Talking (Sometimes): The visuals are powerful. Copy should complement the art, not overshadow it. Sometimes, a witty one-liner or even just an emoji is enough, especially on image-driven platforms like Instagram.

    Social Perception

    Cool & Edgy, Unique & Recognizable, Relatable & Funny, Artist-Centric, Popular in Skate/Streetwear Circles, High Quality (Apparel)

    Copy Examples

    • Instagram Post for new T-shirt: "Another day, another mood. This blue dude gets it. New tees online now. Or don't, whatever."
    • Product Description - Hoodie: "For days when adulting feels like a scam. Our classic comfy hoodie featuring the cat who's as over it as you are. Wear your existential dread with pride (and soft cotton)."
    • Facebook Ad for a Sale: "Feeling shitty? No need for your pity. But maybe a new hat will help? Selected stuff on sale. Go look."
    • Website Banner for New Collection: "More drawings on things. Because why not? The new Leon Karssen collection is here. Your wardrobe will thank you. Maybe."
    • Instagram Story - Poll: "Skate or Cry? (Or both?) New decks just dropped. Link in bio if you feel like it."

    AI for SEO-Optimized Listings
    List smarter, rank higher, sell more—with AI

    Dondo's AI lets you generate SEO-friendly listings with high-converting copy and social-ready posts—so you can scale faster, appear high in search results, and sell more.
    Start your free trial
    Cancel anytime. Only pay if you love it.