Brand Tone

Empowering and Confident, Caring and Supportive, Sophisticated and Modern, Trustworthy and Established, Approachable and Friendly

Brand Values

• •Empowerment
• •Quality and Innovation
• •Comfort and Support
• •Sustainability and Responsibility
• •Body Positivity and Inclusivity
• •Customer Satisfaction

Best Practices

• •Prioritize "Empowerment" and "Confidence": Every piece of copy should aim to uplift the reader and reinforce their self-assurance. Use strong, positive verbs and focus on the transformative power of feeling good in what you wear.
• •Emphasize "Quality" and "Innovation" Subtly: Instead of just saying "high quality," describe the benefits of the technology or materials (e.g., "innovative fabrics that breathe with you," "seamless construction for an invisible look").
• •Speak with Empathy and Understanding: Acknowledge the diverse needs and desires of women. Use inclusive language and show that the brand understands their challenges and aspirations regarding comfort, support, and body image.
• •Maintain a "Sophisticated yet Approachable" Voice: Avoid overly casual slang, but don't be so formal that the brand feels distant. The tone should be like a knowledgeable and trusted friend who offers expert advice.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and advertisements is harmonious. Develop a brand voice guide if one doesn't already exist to help all content creators stay aligned.

Social Perception

Generally positive, seen as a reputable brand offering high-quality, comfortable, and effective lingerie and shapewear. Customers appreciate the blend of style and functionality. The brand is seen as a leader in the lingerie market in several countries. Empowering. Association with Colombian origin linked to quality craftsmanship.

Copy Examples

• •Headline: Define Your Confidence. Discover Leonisa. Body: More than just lingerie, it's a feeling. At Leonisa México, we craft every piece with innovative technology and the finest materials, designed to embrace your natural beauty and empower you from within. Feel strong, feel radiant, feel uniquely you. Call to Action: Explore Our Collections
• •Headline: Comfort That Shapes, Style That Speaks. Body: Why choose between comfort and style when you can have both? Leonisa México brings you beautifully designed lingerie and shapewear that offers unparalleled support and a flawless fit, so you can move through your day with grace and confidence. Call to Action: Find Your Perfect Fit
• •Headline: Your Body, Your Rules, Our Support. Body: Celebrate every curve with Leonisa México. We believe in the power of feeling good in your own skin. Our innovative designs are made to enhance, not hide, providing the perfect foundation for you to express your truest self, every single day. Call to Action: Shop Body Positive Styles
• •Headline: The Secret to Everyday Elegance: Leonisa. Body: Crafted with passion in Colombia, our lingerie blends sophisticated design with cutting-edge technology. Leonisa México offers you the secret to feeling polished and put-together, no matter the occasion. Experience the difference quality makes. Call to Action: Discover a New Level of Comfort & Style
• •Headline: More Than Underwear, It’s an Embrace. Body: Leonisa México is committed to making you feel secure, supported, and beautiful. Our high-tech fabrics and thoughtful designs provide a gentle hug that enhances your silhouette and boosts your spirit. Because when you feel good, you shine. Call to Action: Feel the Leonisa Difference