Brand Tone

Empowering, Confident, Supportive, Inclusive, Informative, Solution-Oriented, Approachable, Friendly, Quality-Conscious, and Innovative.

Brand Values

• •Empowerment
• •Quality and Innovation
• •Comfort and Fit
• •Sustainability and Social Responsibility
• •Inclusivity and Body Positivity
• •Customer Focus

Best Practices

• •Prioritize Empowerment and Positivity: Every piece of copy should aim to uplift and instill confidence. Avoid language that could be perceived as critical or shaming. Focus on celebrating diverse beauty and individual strength.
• •Highlight Innovation with Clarity: When mentioning technological features (e.g., PowerSlim®, SkinFuse®), explain the *benefit* to the customer (e.g., "for a smooth silhouette," "moves like a second skin") rather than just naming the technology. Make innovation accessible and relatable.
• •Speak Inclusively: Use language that resonates with a diverse audience of women. Showcase understanding of different needs, body types, and life stages. Ensure visual content consistently reflects this inclusivity.
• •Maintain a Supportive and Knowledgeable Voice: Position the brand as a trusted expert. Offer advice, solutions, and information in a helpful, friendly, and approachable manner, whether in product descriptions, blog posts, or social media interactions.
• •Integrate Values Naturally: Weave in brand values like sustainability and quality organically. For instance, instead of just stating "sustainably made," explain *how* (e.g., "crafted from recycled materials, kind to your skin and the planet"). This adds depth and authenticity to the brand message.

Social Perception

Positive Perception as a provider of high-quality, effective, and comfortable lingerie and shapewear that enhances their figure and confidence. Growing Recognition for Sustainability. Mixed Customer Service Experience. Brand Authority as a leading brand in Latin America and is building its reputation in other international markets. Inclusivity Efforts Acknowledged.

Copy Examples

• •Headline: Feel the Power. Embrace Your Shape. Body: Discover the confidence that comes from within. Our innovative shapewear, crafted with decades of expertise and cutting-edge fabric technology, is designed to celebrate your unique silhouette. Experience comfort, support, and the freedom to be unapologetically you. #LeonisaConfidence
• •Headline: Your Everyday Ally. Engineered for Life. Body: From busy mornings to special evenings, Leonisa is there. Our bras and intimates blend seamless comfort with intelligent design, providing the perfect foundation for whatever your day holds. Because you deserve to feel amazing, always. #LeonisaComfort #DesignedForYou
• •Headline: More Than Just Lingerie. It's a Movement. Body: We believe in empowering every woman to love her body and live boldly. That's why we're committed to sustainable practices and creating high-quality pieces that make you feel as good as you look. Join us in celebrating strength, beauty, and individuality. #LeonisaEmpowers #SustainableStyle
• •Headline: Innovation You Can Feel. Results You'll Love. Body: Why choose between comfort and results? With Leonisa's exclusive PowerSlim® and DuraFit® fabrics, you get both. Experience targeted shaping, incredible support, and a fit that moves with you. See the difference our technology makes. #LeonisaTech #ShapePerfected
• •Headline: Dare to Define Your Beauty. Body: Your body, your rules. Our collection is designed to give you the support and confidence to express yourself, your way. Find your perfect fit and unleash your inner radiance. We're here to lift you up. #LeonisaBeauty #BeYourself