Brand Tone

Personal and Reflective, Passionate and Evocative, Authentic and Down-to-Earth, Serene and Contemplative.

Brand Values

• •Connection to Place
• •Authenticity
• •Craftsmanship
• •Emotional Resonance
• •Storytelling

Best Practices

• •Always Lead with the "Why": Before describing what a painting looks like, share why you painted it. Start with the emotion, the memory, or the specific moment of inspiration. This reinforces the core value of storytelling.
• •Use Sensory Language: Incorporate words that evoke touch, sound, and feeling. "The chill in the air," "the roar of the waves," "the rough texture of the rocks." This makes the experience more immersive and aligns with the evocative tone.
• •Maintain a First-Person Narrative: Always write as "I." This preserves the personal, authentic connection you have with your audience. The brand is you, the artist.
• •Ask Questions to Foster Community: Regularly pose questions in your social media posts to encourage comments and sharing. This reinforces the community feel and shows you value your audience's experiences as much as your own.
• •Be Consistent Across All Platforms: Ensure the language used in your website's product descriptions, your Instagram captions, and your Facebook posts all share the same reflective, passionate, and authentic tone. This builds a strong, recognizable brand identity.

Social Perception

The public perception is overwhelmingly positive, characterized by admiration for talent, an emotional connection to the art, and a strong sense of community fostered between the artist and her followers.

Copy Examples

• •There's a moment just after the storm passes when the light breaks through and turns the sea to silver. That's what I wanted to capture here. This is 'Silver Lining over Penmon', a piece born from a wild and windy walk last week. I could almost taste the salt in the air as I painted it. I hope it brings a little piece of that raw, beautiful Welsh coastline to you. Available now on the website (link in bio).
• •I'm working on a new collection inspired by the hidden coves of Anglesey. For me, these places are full of secrets and quiet moments. It got me thinking - what's your favorite 'hidden gem' spot in North Wales? That little beach or viewpoint that feels like it's all yours. I'd love to hear about the places that inspire you!
• •This print captures the quiet magic of a sunrise over Llanddona beach. I remember the air being so still and the only sound being the gentle lap of the waves. This painting is about the feeling of peace and possibility that a new day brings. Using rich, layered oils, I focused on the soft, warm light as it first touched the sand. Bring that sense of calm and new beginnings into your home with this archival-quality Giclée print, created to last a lifetime.
• •Subject: From My Easel to Your Inbox | New Coastal Paintings Snippet: "Hello [Name], this week I've been lost in the blues and greys of the Irish Sea. I'm excited to share two new original oil paintings with you, each with its own story of wind and waves..."
• •Leonie Parry is a North Wales-based oil painter whose work is a love letter to the sea. Her paintings are more than just landscapes; they are emotional responses to the ever-changing light and atmosphere of the coastline that she calls home. Through rich textures and a deep understanding of her medium, Leonie invites the viewer to feel the cold spray of a wave and the warmth of a fleeting sunbeam.