Brand Tone

Artistic & Passionate, Exclusive & Premium, Community-Focused & Appreciative, Authentic & Transparent

Brand Values

• •Craftsmanship & Artistry
• •Quality Materials
• •Customer Satisfaction & Connection
• •Passion for Wet Shaving
• •Exclusivity & Uniqueness

Best Practices

• •Emphasize Artistry and Craftsmanship: Always use language that highlights the handmade nature, the skill involved, and the unique beauty of each brush. Words like \"artisan,\" \"handcrafted,\" \"masterpiece,\" \"unique,\" \"creation,\" and \"bespoke\" fit well.
• •Evoke Exclusivity and Desire: Subtly remind the audience of the limited availability (e.g., \"limited drop,\" \"small batch,\" \"one of a kind\") to reinforce the premium and collectible nature of the products.
• •Maintain a Passionate and Personal Voice: Write as if Davide himself is speaking about his passion. Use warm, engaging language. Share the inspiration behind designs.
• •Foster Community and Appreciation: When addressing customers or referring to them, use respectful and appreciative language. Encourage interaction and sharing. Showcase user-generated content when possible.
• •Focus on the Experience, Not Just the Product: Describe how the brush enhances the shaving ritual, making it more enjoyable, luxurious, or special. Connect with the emotional aspect of wet shaving.

Social Perception

Highly Respected Artisan, Exceptional Quality Products, Worth the Premium Price, Excellent Customer Service, Sought-After & Collectible, Positive Unboxing Experience

Copy Examples

• •Leonidam: Where Venetian artistry meets the timeless ritual of shaving. Discover your next masterpiece. Limited Drop Coming Soon.
• •Introducing 'Laguna'. Swirls of oceanic resin embrace ancient Venetian wood, each handle a unique echo of the serene lagoon. Hand-turned by Davide, this brush isn't just a tool, it's an experience. Feel the art of the shave.
• •Look at this incredible shot from @[customerhandle]! The 'Aurora' brush glowing in its new home. We're so honored to be part of your daily ritual. Share your Leonidam moments with #LeonidamArt.
• •Email Newsletter Subject: An Invitation: The Unveiling of Leonidam's Solstice Collection. Body Snippet: Dear Connoisseur of Craft, this Solstice, witness the birth of a new collection inspired by light and shadow. Each of the ten handcrafted brushes is a testament to Davide's dedication to unique artistry. Be ready, the Drop arrives...
• •At Leonidam, we don't just make shaving brushes; we pour passion, artistry, and a piece of Venetian soul into every creation. For us, wet shaving is a cherished ritual, and our brushes are designed to elevate that moment into something truly special. Crafted by hand, coveted by shavers worldwide.