Brand Tone

Passionate Craftsman, Direct and Transparent, Gamer/Fan-Oriented, Approachable and Appreciative, Focus on Tangible Quality over Polish

Brand Values

• •Craftsmanship & Quality
• •Authenticity
• •Customer Focus & Honesty
• •Community Engagement
• •Value for Money

Best Practices

• •Maintain Leone Tang's personal voice.
• •Address issues, updates, and even potential downsides openly.
• •Incorporate terminology and references that resonate with the target audience naturally.
• •Consistently highlight the handmade nature, materials, and attention to detail in product descriptions and content.
• •Respond to comments and messages personally where possible. Thank customers for their feedback and shares. Foster a sense of connection with the audience.

Social Perception

Niche Recognition, Positive feedback on quality, Trust concerns

Copy Examples

• •Own a piece of the Outlands! My metal Octane Heirloom replica is crafted with the attention to detail a true legend deserves. Hand-polished and built to impress – it looks even better in your hands than on screen. For collection and cosplay, bring the adrenaline home!
• •You asked, I crafted! The new [Product Name] is finally here. Spent weeks perfecting this design to make sure it’s something you’ll be proud to display. Check it out on leonetang.com – link in bio! Let me know what you think in the comments!
• •Heard your feedback on the [Previous Product Version]! I’ve been back at the workbench, and I’m excited to share the upgraded V3. Stronger [component], better [feature] – all thanks to you guys. My goal is always to make these crafts more gorgeous and durable.
• •Hey [Customer Name], Leone here. Just wanted to give my loyal supporters a heads-up: for the next 48 hours, get [Discount]% off all [Category] items. It’s my way of saying thanks for being part of the Marvelous Items family!
• •I'm Leone Tang, the hands behind every marvelous item here. What started as a passion for gaming and crafting has become this small store. I focus on quality materials and a design that's true to the spirit of the games we love. No shortcuts, just honest craftsmanship.