Brand Tone

Friendly and Approachable, Positive and Enthusiastic, Informative and Transparent, Playful and Engaging, Health-Conscious and Wholesome, Aspirational yet Accessible

Brand Values

• •Health and Wellbeing
• •Taste and Flavor
• •Natural and Fresh Ingredients
• •Sustainability and Ethics
• •Customer Focus & Inclusivity
• •Innovation
• •Transparency

Best Practices

• •Lead with Positivity and Enthusiasm: Always frame messages in an upbeat and encouraging way. Use vibrant language that reflects a genuine love for food and well-being (e.g., "bursting with flavour," "deliciously good").
• •Keep it Simple and Clear: Communicate benefits directly and avoid jargon. The core message of "Naturally Fast Food" is easily understood; maintain this clarity across all communications.
• •Emphasize Natural Goodness: Use sensory language that evokes freshness, natural ingredients, and taste (e.g., "sun-ripened," "crisp," "wholesome," "zesty").
• •Be Authentically You: Let the brand's personality shine through. Be friendly, approachable, and occasionally playful, especially on social media. Share your values openly.
• •Speak to Everyone, Inclusively: Use language that welcomes all customers. Highlight how LEON caters to different dietary needs and preferences, reinforcing the "for everyone" aspect of the mission.

Social Perception

Customers generally perceive LEON as a healthier, higher-quality alternative to traditional fast food. They are appreciated for fresh ingredients, tasty food, and a good variety of options, especially for those seeking healthier or specific dietary choices. The brand's commitment to sustainability often resonates positively.

Copy Examples

• •Instagram Post (New Salad Launch): Taste the sunshine! ☀️ Our new Summer Radiance Salad is bursting with vibrant seasonal veggies, protein-packed [key ingredient, e.g., chickpeas], and a zesty lemon-herb dressing. Eating well never felt so good. #NaturallyFastFood #LEONSalads #EatWellLiveWell
• •Facebook Ad (Promoting Breakfast Deal): Mornings made delicious AND easy! Grab our famous Poached Egg Pot with smashed avocado and a cup of our organic, Fairtrade coffee for just [Price]. Start your day the LEON way – full of flavor and goodness. Find your nearest: [Link] #LEONBreakfast #GoodMorningGoodFood
• •Twitter Update (Sustainability Initiative): We’re buzzing! 🐝 Proud to announce that all our [specific ingredient, e.g., tomatoes] are now sourced from local, organic farms. It’s another step in our journey to be kinder to the planet. Taste the difference! #LEONSustainable #NaturallyFastFood
• •Website Hero Banner (General Brand Message): Fast Food? We re-invented it. Discover a world of flavour, made with fresh, natural ingredients, that’s good for you and kind to the planet. That's LEON. #EatWellLiveWell
• •In-Store Signage (Highlighting a Bestseller): Craving a classic? Our Chargrilled Chicken Aioli Wrap is a fan favourite for a reason! Juicy, flavourful, and wrapped up to go. Grab yours and feel the LEON love. #LEONClassics #NaturallyDelicious