Brand Tone

The brand’s tone is predominantly friendly, informal, and empowering. It uses colloquial language like "Hey, Doll!", "Happy shopping huns!", and "babe" to create a relatable and approachable persona. The language is energetic and confident, often using humor and inside jokes that resonate with its target audience of lash technicians. On TikTok, the tone is bold and trendy, using phrases like "ONLY HOT LASH TECHS USE LEO LASH RANGE". This casual and trendy voice is consistent across its website and social media platforms.

Brand Values

• •Affordable Luxury
• •For Professionals, By Professionals
• •Quality and Performance
• •Cruelty-Free
• •Community and Empowerment

Best Practices

• •Stay Colloquial and Friendly: Continue using informal and affectionate terms like "hun," "doll," and "babe" to maintain the established friendly and approachable voice. This language builds a strong sense of community.
• •Empower Your Audience: Frame your messaging around empowering lash technicians. Highlight how your products help them save time, improve their skills, and grow their businesses. Use empowering language like "boss babe," "CEO," and "girl boss."
• •Use Humor and Relatability: Incorporate memes, GIFs, and relatable scenarios from the daily life of a lash artist. This shows that the brand understands its audience on a deeper level and doesn't take itself too seriously.
• •Showcase, Don't Just Tell: Let the results speak for themselves. Continuously feature user-generated content, including photos and videos of lash sets created with your products. This provides social proof and reinforces the quality of your offerings.
• •Maintain Consistency Across Platforms: While the format may change (e.g., short-form video on TikTok vs. high-quality images on Instagram), the core tone of voice—friendly, empowering, and professional-yet-fun—should remain consistent across all channels, from the website to email and social media.

Social Perception

The public perception of Leo Lash Range, particularly among its target audience, appears to be very positive. Customers are viewed as "dolls," "huns," and part of the "gang," creating an inclusive and friendly community. The brand is perceived as a reliable and affordable supplier for lash professionals. The founder's extensive experience and dedication to training others further solidify its reputation as an expert and trustworthy source in the lash industry. The active and engaging social media presence contributes to a perception of a modern, in-touch, and customer-focused brand.

Copy Examples

• •✨ SHE’S ARRIVED! ✨ Meet our new 'Wet Look' pre-made lashes! We heard you, huns. You wanted that fresh, dewy lash look without the fuss. We’ve designed the perfect, super-soft pre-mades to save you time and keep your sets consistently stunning. Ready to elevate your lash game? Tap to shop and show us the magic you create! #LeoLashRange #WetLookLashes #LashTechLife
• •Hey, Doll! 💕 Ready for a little treat? This week only, get a FREE 'Boss Bond' glue with any order over £50! Stock up on your favorite trays and let us handle the good stuff. Because you deserve the best tools to create those flawless sets. Use code: BOSSBABE at checkout. Happy lashing!
• •For Lash Artists, By Lash Artists. We get it. You need high-quality products that deliver stunning results without breaking the bank. That’s why we created Leo Lash Range. Affordable luxury for the boss babes who are building their empires one lash at a time.
• •That feeling when you nail a perfect, full volume set with our lashes… and your client can’t stop looking in the mirror. 😂 Yup, we live for that! Tag a lash tech who knows the struggle and the satisfaction! #LashFunnies #LeoLashGang #LashGoals
• •Just starting your lash journey? We’ve got you, babe. Our kits are packed with everything you need to kickstart your career. Created by a lash tech with 14 years of experience, we’re here to help you succeed. Join the Leo Lash family and get 15% off your first order with code HEYHUN.