Brand Tone

Artistic, Passionate, and Approachable

Brand Values

• •Artistry & Craftsmanship
• •Self-Expression
• •Quality & Reusability
• •Accessibility
• •Community

Best Practices

• •Lead with Art and Passion: Always frame your products as "art," "designs," or "creations." Use words like "handcrafted," "meticulously painted," and "passion" to reinforce the brand's core values in all communications.
• •Speak to Self-Expression: Connect your products to the customer's identity. Use phrases like "express your style," "tell your story," and "your personal canvas" to empower customers and make the purchase feel personal.
• •Maintain an Approachable Tone: Use a friendly, conversational voice, especially on social media. Ask questions, use emojis where appropriate, and respond to comments with warmth to build and maintain your community.
• •Highlight Quality and Practicality: While the focus is on art, don't forget to mention the practical benefits. Regularly remind customers that the nails are "reusable," "durable," and an "easy alternative to the salon" to justify the purchase.
• •Tell the Story Behind the Art: For new collections or designs, share the inspiration. Whether it was a season, a feeling, or a piece of art, sharing the "why" behind the design deepens the customer's connection to the product and reinforces the brand's authenticity.

Social Perception

Positive and Admiring, perceived as high-quality, artistic, trustworthy, and exclusive.

Copy Examples

• •Art at your fingertips. ✨ Our new 'Cosmic Dream' set is handcrafted with layers of galactic shimmer and delicate star details. Because your nails deserve to be a masterpiece. Which nail is your favorite? Let us know below! #LenyBeauty #PressOnNails #NailArt
• •Express your inner fire with the 'Phoenix' set. Each nail is individually painted with passionate reds and shimmering golds to capture the essence of rebirth and strength. Meticulously handcrafted and designed to be reused, this set isn't just an accessory—it's a statement. Wearable art, made with love, just for you.
• •Hi [Customer Name], we believe that great art shouldn't just hang on a wall. That's why we poured our hearts into creating our new Limited Edition 'Monet's Garden' collection. Inspired by impressionist masterpieces, these sets are only available for a short time. Be the first to wear a piece of art.
• •Tired of boring nails? Skip the salon and embrace the art of the press-on. At Leny Beauty, we handcraft every set with passion, so you can express your unique style in minutes. Durable, reusable, and designed to turn heads. Discover your next favorite look. Shop now.
• •Leny Beauty started with a simple idea: to transform nails into a canvas for art. We are driven by a passion for detail and a love for creativity. Every set you see is a piece of that passion, designed and handcrafted to bring more beauty and self-expression into your everyday life.