Brand Tone

Youthful & Trendy, Direct & Promotional, Approachable & Beauty-Focused, Primarily French-Speaking

Brand Values

• •Transformation & Self-Expression
• •Beauty & Aesthetics
• •Accessibility/Affordability (Implied)
• •Fashion/Trendiness

Best Practices

• •Know Your Audience Deeply: Understand their language (literally, in this case, French and potentially English for a wider reach if desired), their aspirations related to beauty and self-expression, and the social media platforms they frequent. Tailor the language, slang (if appropriate and authentic), and references accordingly.
• •Emphasize Visuals with Evocative Language: Since the product is visual, the copy should complement and enhance what users see. Use descriptive and enticing words that evoke the feeling or look the lenses provide (e.g., "mesmerize," "electrify," "dreamy," "vibrant").
• •Maintain a Consistent Voice Across Platforms: Whether it's a playful TikTok caption, an informative website description, or a promotional email, the core personality (youthful, trendy, approachable, beauty-focused) should shine through consistently. Avoid overly formal or technical jargon unless explaining product safety.
• •Incorporate User-Generated Content (UGC) and Social Proof Authentically: When sharing UGC or testimonials, let the customer's voice come through. The accompanying brand copy should amplify their excitement and satisfaction in a way that aligns with the brand tone. Use their language and genuine expressions.
• •Stay True to Core Values in Messaging: If transformation and self-expression are key values, the copy should empower customers to explore different sides of themselves. If it's about affordable beauty, highlight value without sounding cheap. Ensure all copy, even promotional, reinforces these underlying principles. Regularly review copy to ensure it aligns with the brand's identity.

Social Perception

Niche Appeal, Visually Driven Engagement, Influencer-Driven (Potential), Positive (among target users), Awareness Challenges

Copy Examples

• •Instagram Post (Image: Close-up of eyes with vibrant blue lenses): 🦋 Dare to mesmerize? Our 'Azure Dream' lenses are here to electrify your look. Swipe up to shop this bestseller! ✨ Osez hypnotiser ? Nos lentilles 'Rêve Azur' sont là pour électriser votre regard. Swipez vers le haut pour shopper ce best-seller ! #LensesByLila #ColoredContacts #BlueEyes #EyeTransformation #NewLook
• •TikTok Video Caption (Video: Quick transformation showing different lens colors): New week, new vibe! Which color are you rocking? 😉 Grab 3 pairs for just 60€! Link in bio. Nouvelle semaine, nouvelle ambiance ! Quelle couleur choisissez-vous ? 😉 Prenez 3 paires pour seulement 60€ ! Lien en bio. #LensesByLila #ColorLenses #TikTokBeauty #SpecialOffer #LentillesDeCouleur
• •Website Banner: ✨ Transform Your Gaze Instantly! ✨ Discover our stunning collection of annual colored lenses. Comfortable, vibrant, and oh-so-you. Transformez Votre Regard Instantanément ! Découvrez notre collection incroyable de lentilles de couleur annuelles. Confortables, vibrantes et tellement vous. Shop Now!
• •Promotional Email Subject: 💖 Your Next Beauty Obsession Has Arrived, [Customer Name]! + A Sweet Deal Inside! 💖 Votre Prochaine Obsession Beauté Est Arrivée, [Nom du Client] ! + Une Offre Spéciale À L'intérieur !*
• •Instagram Story (Poll): Which new color should we drop next? 🔮 Mystic Purple or 🔥 Fiery Hazel? Vote Now! Quelle nouvelle couleur devrions-nous lancer ensuite ? 🔮 Violet Mystique ou 🔥 Noisette Ardent ? Votez Maintenant ! #NewCollection #LensesByLila #BeautyVote