Brand Tone

youthful, trendy, and value-driven

Brand Values

• •Style & Trend-Consciousness
• •Affordability & Value
• •Functionality & Protection
• •Customer Satisfaction

Best Practices

• •Emphasize the "Style & Value" Equation: Consistently pair fashion-forward language ("trendy," "latest styles," "designer look") with words that convey affordability and smart-shopping ("value," "unbeatable price," "affordable").
• •Lead with the Look, Follow with the Feature: Capture attention with the style aspect first (e.g., "Bold Cat-Eye Sunglasses") and then immediately support it with functional benefits (e.g., "with 100% UV protection and anti-glare lenses").
• •Use Youthful and Aspirational Language: Employ a confident, energetic, and slightly edgy tone. Use phrases like "Dare to stare," "Own your look," and "Express yourself" to connect with a younger, fashion-conscious audience.
• •Maintain a Clear and Simple Information Hierarchy: In product descriptions, use bullet points or bolded text to clearly list key features like Frame Material, Lens Technology, UV Protection, and Dimensions. This makes the practical information easy to digest.
• •Create a Stronger Brand Narrative: Move beyond just selling glasses. Develop a narrative around self-expression, confidence, and the idea that eyewear is a key part of one's identity. Use this story consistently across the website, social media, and ads to build a more memorable brand.

Social Perception

Divided due to brand confusion with Lenskart, with positive feedback on style and affordability, but concerns regarding review authenticity, low traffic, and reliance on third-party marketplaces.

Copy Examples

• •Don't Just See the World. Change How You're Seen in It. Your style is unique. Your glasses should be too. Discover Lenskandy’s collection of trend-setting eyewear, from bold cat-eyes to classic aviators. All with 100% UV protection and an unbeatable price. Look amazing, see clearly.
• •Your Screen Time Just Got a Style Upgrade. Staring at a screen all day? Do it in style. Our Blue Cut Computer Glasses protect your eyes from harmful blue light without sacrificing fashion. Lightweight, durable, and designed to make a statement.
• •The Perfect Pair for Every Version of You. Whether you're feeling bold, sophisticated, or retro-cool, we have the frames to match. Lenskandy offers hundreds of styles so you can express every side of your personality. Find your perfect pair today.
• •High-Fashion Looks. Not-So-High Prices. Get that designer sunglasses look without the designer price tag. At Lenskandy, we believe great style should be for everyone. That’s why our trendy, high-quality sunglasses are always affordable.
• •Built for Style. Designed for Life. From busy city streets to a relaxing day at the beach, your sunglasses should keep up. Ours are crafted with lightweight, impact-resistant materials and scratch-resistant lenses to handle whatever your day throws at you.