Brand Tone

Informative & Helpful, Professional & Trustworthy, Promotional & Sales-Oriented, Approachable & Modern, Quality-focused

Brand Values

• •Authenticity: Stressing the sale of original products and official guarantees is a core message.
• •Customer Satisfaction: Mentioned as a key motivator, with efforts to provide good service and support.
• •Variety & Choice: Offering a wide range of brands and models is a significant value proposition.
• •Quality: Providing high-quality eye care products and well-known brands.
• •Accessibility: Combining online presence with physical stores, offering various payment methods, and shipping across Chile.

Best Practices

• •Prioritize Authenticity and Trust: Always highlight the genuineness of products and official partnerships. Use clear, unambiguous language regarding guarantees and quality.
• •Be Informative and Helpful: Provide valuable information about eye health, lens care, and product features. Answer customer questions proactively through your content.
• •Maintain a Professional yet Approachable Style: While ensuring information is accurate and trustworthy, use a friendly and accessible voice, especially on social media, to connect with a broader audience.
• •Showcase Variety and Quality: Regularly feature the range of brands and the high-quality nature of the products offered. Use descriptive language that emphasizes style and durability.
• •Stay Consistent Across All Channels: Whether it's the website, an Instagram post, a TikTok video, or customer service interactions, ensure the core tone (trustworthy, informative, quality-focused, approachable) remains consistent, adapting slightly only to fit the platform's style.

Social Perception

Positive: Customers seem to appreciate the variety of brands and products offered. Reliable Source for Authentic Products: Positions them as a trustworthy source for genuine eyewear. Service-Oriented: Good customer service. Modern and Engaged: Trying to stay current and engage with their audience in contemporary ways.

Copy Examples

• •Headline (Website Banner): Your Vision, Our Priority. Authentic Designer Eyewear & Expert Care at LENS.CL. Body: Discover Chile's widest selection of original Ray-Ban, Oakley, and more. Enjoy official guarantees and expert advice. See clearly, live fully.
• •Instagram Post (New Arrival): ✨ Fresh Styles Just In! ✨ Explore the latest collection from [Brand Name] at LENS.CL. Genuine quality, trendsetting designs. Tap to shop your new look! #LensCL #OriginalEyewear #[BrandName] #ChileFashion
• •Facebook Ad (Promotion): Don't Miss Out! Get up to 30% OFF on selected designer sunglasses and frames at LENS.CL. Authentic brands, unbeatable prices. Limited time only. Shop now: [Link] #LensChile #OfertasLentes #DesignerEyewear
• •TikTok Video Caption (Educational/Tip): Quick tip for happy eyes! 😉 Remember to give your eyes a break from screens every 20 mins. Looking for blue light filtering lenses? We’ve got you covered! #EyeCare #LensTips #SaludVisual #LensCL
• •Email Subject (Customer Retention): Still Thinking About Those [Brand Name] Lenses? Your Perfect Pair Awaits at LENS.CL! Body: Hi [Customer Name], we noticed you were checking out our [Brand Name] collection. At LENS.CL, we guarantee 100% authenticity and offer expert support to help you choose. Come back and find the quality and style you deserve!