Brand Tone

Convenient, Affordable, Innovative, Customer-Centric (aspirational), Direct & Transparent

Brand Values

• •Accessibility
• •Affordability
• •Convenience
• •Quality
• •Innovation

Best Practices

• •Focus on Solutions & Benefits: Emphasize how Lensabl solves common eyewear problems (high cost, inconvenience, outdated prescriptions) by highlighting the ease, affordability, and quality it offers.
• •Use Clear, Concise Language: Avoid jargon. Make the process and benefits easy to understand for everyone, reinforcing the 'convenience' value.
• •Maintain a Helpful and Approachable Voice: Even when discussing technical aspects like lens types or prescriptions, keep the tone friendly and supportive, as if offering expert advice without intimidation.
• •Highlight Value Consistently: Reiterate the cost savings and the inclusion of premium features (like coatings) as standard, reinforcing the 'affordability' and 'quality' values.
• •Acknowledge and Address Pain Points (Proactively where appropriate): While focusing on the positive, subtly acknowledging common frustrations with traditional eyewear (e.g., 'Tired of optical store markups?') can build rapport and position Lensabl as the better alternative. (However, given the mixed reviews on their own service, this needs careful execution to avoid appearing hypocritical until service consistency improves).

Social Perception

A perceived innovative solution with some customer service inconsistencies. Many satisfied customers, highlighting cost savings and convenience, but a segment reports issues with processing times and customer service. The acquisition by Visibly aims to enhance access and affordability.

Copy Examples

• •Headline: Love Your Frames? Get Fresh Lenses. Effortlessly. Body: Keep those favorite frames you can't part with. Lensabl puts new, crystal-clear prescription lenses into any frame, all from the comfort of your couch. Starting at just $77 – premium coatings included!
• •Headline: Smart Eyecare. Smarter Price. Body: Why overpay for new lenses? Lensabl delivers high-quality prescription lenses directly to you, saving you up to 70% compared to traditional optical stores. See clearly, save smartly.
• •Headline: Your Vision, Simplified. Body: From online prescription renewals to new lenses in your beloved frames, Lensabl is your one-stop shop for all things optical. Easy, affordable, and delivered to your door.
• •Headline: Don't Ditch Them, Switch Them! New Lenses for Your Favorite Specs. Body: Scratched lenses? New prescription? Give your go-to glasses a new lease on life with Lensabl. We expertly fit top-quality lenses, so you can keep wearing the frames you love.
• •Headline: Crystal Clear Vision Without the Hefty Price Tag. Body: Get premium prescription lenses, complete with anti-scratch, anti-reflective, and UV protection, at a price that makes sense. Lensabl makes quality eyecare accessible to all.