Brand Tone

Warm and Caring, Magical and Whimsical, Friendly and Approachable, Design-conscious and Quality-focused

Brand Values

• •Child-centric
• •Quality and Craftsmanship
• •Safety and Natural Materials
• •Aesthetics and Design
• •Emotional Connection
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality (e.g., "the caring guardian," "the whimsical storyteller"), core values, and the specific adjectives that describe the tone (e.g., warm, magical, reassuring, sophisticated yet playful). Include "we are/we are not" examples to provide clarity (e.g., "We are whimsical, not silly. We are reassuring, not alarmist").
• •Always Prioritize the Child's Experience: Frame copy around the benefits for the child and the parent – comfort, security, wonder, peaceful sleep, creating special memories. Use language that evokes positive emotions associated with childhood and parenthood.
• •Emphasize Key Values Consistently: Weave in mentions of "handmade," "organic," "natural," "safe," and "quality" naturally within the copy, reinforcing these core brand pillars without sounding repetitive.
• •Use Storytelling: Share the brand's origin story or create narratives around the products that highlight their magical and comforting qualities. This makes the brand more relatable and the products more engaging.
• •Maintain Consistency Across All Channels: Ensure the defined tone is applied uniformly across the website, social media posts, email marketing, product descriptions, and customer service interactions. Regularly review content to check for tonal alignment.

Social Perception

Generally, customers perceive Lenny et Alba as a provider of beautiful, high-quality, and unique decorative lighting for children's rooms. The handmade aspect and use of wood are well-received. They are trusted for baby products, offering aspirational decor.

Copy Examples

• •Headline: Sweet Dreams Start Here: Illuminate Their World with Lenny et Alba. Body: Wrap your little one in a gentle glow with our handcrafted wooden night lights. Designed with love and organic materials, each piece adds a touch of magic to their special space, creating a cozy haven for bedtime stories and peaceful slumbers.
• •Headline: Handcrafted Wonder for Your Little Dreamer. Body: Discover the charm of Lenny et Alba. Our unique wall lamps are more than just lights; they're cherished companions, sparking imagination and bringing a comforting warmth to every child's room. Personalize yours for an extra touch of love.
• •Headline: The Art of Cozy: Beautifully Safe, Naturally Made. Body: Create a sanctuary of serenity with Lenny et Alba's organic wooden lights. We believe in quality you can trust and designs that delight. Bring home a piece that’s as safe and natural as it is enchanting.
• •Headline: Where Magic Meets Craftsmanship. Body: Each Lenny et Alba night light is thoughtfully handmade, blending timeless design with the gentle reassurance your child needs at night. Explore our collection and find the perfect luminous friend to watch over their dreams.
• •Headline: Light Up Their Little World, Naturally. Body: Inspired by the purest love, Lenny et Alba offers enchanting, eco-friendly wooden lamps that transform any room into a whimsical wonderland. Safe, stylish, and sure to make bedtime their favorite time.