Brand Tone

Friendly and Approachable, Trendy and Fashion-Forward, Helpful and Customer-Oriented, Enthusiastic and Fun, Community-Oriented

Brand Values

• •Customer Satisfaction
• •Style and Trendiness
• •Affordability
• •Personal Connection/Service
• •Creativity and Uniqueness
• •Support Small Business

Best Practices

• •Embrace Warmth and Enthusiasm: Always start and end communications with a friendly and enthusiastic tone. Use emojis where appropriate (especially on social media) to convey warmth (e.g., ✨, 💕, 😊, 🎉). Reflect the owner's "xoxo" sign-off in spirit.
• •Highlight "Stylish," "Feminine," and "Classy": Consistently use these keywords (or synonyms) from the boutique's own description to describe products and the overall brand aesthetic. This reinforces what customers can expect.
• •Be Helpful and Solution-Oriented: Frame product descriptions and styling advice around helping the customer look and feel their best for various occasions. ("Whether you are aiming to be the best dressed guest, the most stylish babe or just looking for a wardrobe update, we've got you covered!").
• •Emphasize Newness and Affordability (Subtly): While highlighting "new arrivals" and "affordable prices" is important, integrate it naturally rather than making every post a hard sell. Focus on the excitement of fresh styles and the value offered.
• •Foster Community and Personal Connection: When applicable (especially for local promotions or when referencing the owner), use language that builds a sense of community and personal touch. Share behind-the-scenes content, customer features (with permission), and highlight the "small business" aspect.

Social Perception

As a Go-To for Current Trends, Friendly and Personable Small Business, Source of Unique/Custom Items, Community-Focused

Copy Examples

• •Hello, gorgeous! 👋 Your closet called, and it's craving these fresh new arrivals! ✨ From chic daytime looks to evening glam, we've got the stylish, feminine pieces you've been dreaming of. Tap to shop or visit LennoxRoseBoutique.com before your faves are gone! #LennoxRoseBoutique #NewArrivals #TrendyFashion #ShopSmall #StyleInspo
• •Unleash your inner designer at the Lennox Rose Hat Bar! 🤠✨ Grab your besties, pick your hat, and let's get creative with endless patches, pins, and more. It’s not just a hat, it’s a VIBE. Book your spot via the link in bio! #HatBar #CustomHat #DIYFashion #FrankfortIL #GirlsDayOut #LennoxRose
• •Frankfort, are you ready to party? 🎉 Join us at Lennox Rose Boutique for our [Event Name]! Enjoy exclusive discounts, sips, snacks, and first dibs on our latest collection. Supporting local never looked so good! 😉 RSVP and get all the details: [Link] #ShopLocalFrankfort #BoutiqueEvent #LennoxRoseBoutique #FrankfortIL #SmallBusinessLove
• •Hey Fashionista! 💕 Your wardrobe is about to get a serious upgrade without breaking the bank! Our [Sale Name] is ON NOW with up to X% off on stylish, classy, and oh-so-feminine pieces. Don't miss out on these affordable finds – they're going fast! Shop now: LennoxRoseBoutique.com
• •Discover your next favorite outfit at Lennox Rose Boutique! We're all about fun, fashion-forward styles that make you feel amazing. From everyday chic to special occasion stunners, find unique and affordable pieces to express your personal style. Visit www.lennoxroseboutique.com to explore! #WomensFashion #OnlineBoutique #AffordableStyle #ClassyAndFabulous #LennoxRoseStyle