Brand Tone

Personal & Relatable, Hopeful & Encouraging, Enthusiastic & Passionate, Informative & Helpful, Community-Focused

Brand Values

• •Natural & Clean Ingredients
• •Efficacy & Results
• •Authenticity & Transparency
• •Customer Empowerment
• •Support & Empathy

Best Practices

• •Anchor in the Founder's Story: Consistently weave Michelle's journey and the "why" behind the brand into communications. This maintains authenticity and relatability.
• •Prioritize User Testimonials & Stories: Actively collect and share customer experiences ("Lennon stories"). This reinforces the "hopeful" and "results-driven" aspects of the brand through social proof.
• •Use Empathetic & Encouraging Language: Acknowledge the emotional side of hair concerns. Frame product benefits not just around aesthetics but also around confidence and well-being.
• •Educate with a Helpful Spirit: When providing tips or product information, maintain a supportive and informative tone, positioning the brand as a knowledgeable friend rather than just a seller.
• •Maintain Visual Consistency: Ensure that the visual elements (imagery, colors, video style) on the website and social media align with the hopeful, natural, and relatable tone of the copy. Their current visuals on Instagram often feature bright, clean aesthetics and user-generated content, which aligns well.

Social Perception

Effective Products, High Quality Ingredients, Trustworthy, Positive Customer Experience, Engaged Community

Copy Examples

• •Headline: Tired of seeing more hair in your brush than on your head? Body: We get it. Our founder, Michelle, created Lennon Hair Co. after her own hair loss journey. Discover the natural, plant-based serum that brought back her confidence, and is now helping thousands. Start your Lennon story today.
• •Headline: Real Results, Naturally. Body: Stop dreaming about healthier, fuller hair and start seeing it. Our Hair Growth Serum is packed with powerful, plant-based ingredients to nourish your scalp and revitalize your locks from root to tip. See the difference for yourself!
• •Headline: From Thinning to Thriving: Your Hair Transformation Awaits. Body: Don't let hair concerns dim your shine. Lennon Hair Co. offers hope and real solutions with our all-natural hair care. Experience hydrated, voluminous, and visibly fuller hair. You deserve to feel amazing!
• •Headline: Join the Lennon Hair Co. Family! Body: You're not alone in your hair journey. Our community is growing every day with people just like you, sharing their success stories. Try our beloved serum and feel the plant-powered difference. We can't wait to hear your Lennon story!
• •Headline: The Secret to a Happy Scalp & Gorgeous Hair? It's Natural. Body: Chemical-laden products weighing you down? Make the switch to Lennon Hair Co.'s all-natural, plant-based solutions. Gentle yet effective, our products promise immediate hydration and shine, plus long-term growth and health. Your hair will thank you!