Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Personal and Relatable, Playful and Fun, Empowering and Community-Focused

Brand Values

• •Passion for K-Beauty
• •Discovery and Curation
• •Self-Care and Empowerment
• •Community
• •Authenticity and Personal Touch
• •Quality

Best Practices

• •Embrace "Founder Voice" Authenticity: Continue to leverage Ting's personal passion and story. Use "I" and "we" to maintain a personal connection (e.g., "I created Lengbox to inspire...", "Your skin, is our passion").
• •Use Enthusiastic and Positive Language: Incorporate words that convey excitement, delight, and effectiveness (e.g., "hottest," "sensational," "amazing," "glow," "dream," "magic").
• •Maintain a Conversational, Friendly Style: Address the audience directly using friendly terms ("Hey guys," "beauties," "Leng gang," "K-Beauty Lover"). Ask questions to encourage engagement.
• •Focus on Empowerment and Self-Care: Frame product benefits around achieving skin goals, feeling good, and the joy of self-care rituals. Reinforce the idea of an "empowering community."
• •Keep it Playful and Visually Connected: Use emojis strategically where appropriate (especially on social media) and ensure copy aligns with the bright, cute, and often pink-themed visuals associated with the brand.

Social Perception

A Gateway to K-Beauty, Trustworthy and Curated, Fun and Exciting, Personal and Engaging, Good Value

Copy Examples

• •✨ Glow getters, assemble! ✨ We’ve just dropped the *cutest* new K-Beauty hero your shelfie has been dreaming of! 😍 Say hello to [Product Name] - your secret weapon for bouncy, dewy skin. Swipe to see the magic & tap to make it yours! #LengboxLoves #KBeautyGems #SkincareObsessed #NewIn
• •🤫 Psst... Your Next Lengbox is Packed with SO MUCH Goodness! (Sneak Peek Inside!) Hey K-Beauty Lover! Get ready to squeal with delight! 💖 Your [Month] Lengbox is being lovingly curated by Ting and the team, and trust us, it’s a box of pure joy designed to make your skin sing! We’re so excited, we just *had* to give you a little sneak peek...
• •(Upbeat music, Ting holding a product) Okay, Lengbox fam, you NEED to see this! 🙌 This [Product Type] is an absolute game-changer for [Skin Concern]. Seriously, my skin has been drinking this up! It’s packed with [Key Ingredient] and feels like a dream. Who’s ready to get their glow on with me? ✨ #Lengbox #KoreanSkincare #SkinTok #SelfCareRoutine
• •Discover Your Holy Grail K-Beauty Treats! ✨ Join the Lengbox family and let us bring the best of Korean skincare, curated with love by Ting, straight to your door. Your skin (and your shelfie!) will thank you. 😉
• •New to K-Beauty? Overwhelmed by options? 🤔 Let Lengbox be your friendly guide! We handpick the most amazing, effective, and fun Korean skincare and makeup so you can explore with confidence. Start your K-Beauty journey with us today and unbox your glow! 💖 #Lengbox #KBeautyUK #SubscriptionBox #DiscoverKBeauty