Brand Tone

Warm, Friendly, Traditional, Festive, Family-Oriented, Welcoming, and Community-Focused

Brand Values

• •Family
• •Tradition
• •Experience
• •Community
• •Quality
• •Environmental Responsibility
• •Joy and Holiday Magic

Best Practices

• •Emphasize "Family" and "Tradition": Consistently weave these core values into your messaging. Use phrases like "family fun," "create lasting memories," "your holiday tradition starts here."
• •Use Warm and Inviting Language: Opt for words that evoke positive emotions and a sense of welcome, such as "cozy," "magical," "cherished," "joyful," "celebrate with us."
• •Focus on the Experience, Not Just the Product: Highlight the activities, atmosphere, and the overall feeling visitors get, rather than solely focusing on selling trees or other items. Describe the sights, sounds, and smells.
• •Maintain a Friendly and Approachable Voice: Write as if you're speaking to a friend or a welcome guest. Be open, genuine, and enthusiastic. This can be reflected in using contractions and addressing the audience directly (e.g., "We can't wait to see you!").
• •Showcase Community Spirit: Regularly mention community events, collaborations with local vendors, and the farm’s role as a gathering place. Use inclusive language that makes everyone feel like a part of the Lenderink Tree Farm family.

Social Perception

Lenderink Tree Farm is widely perceived as a beloved local institution, particularly known for its authentic Christmas tree farm experience. Customers view it as a place to make lasting family memories and enjoy the festive spirit of the holidays. The farm is seen as more than just a place to buy a tree; it's an annual destination that offers a range of activities and a warm, welcoming atmosphere. Their expansion into year-round events like vendor markets is likely broadening this perception beyond just a seasonal Christmas venue.

Copy Examples

• •Headline: Start Your Family Tradition at Lenderink Tree Farm. Body: More than just Christmas trees, we’re a place where memories are made. Join us this season for hot cocoa, wagon rides, and the magic of finding your perfect tree. For generations, we've been helping families like yours create unforgettable holiday moments.
• •Social Media Post: The scent of pine, the warmth of the bonfire, and smiles all around! 🔥 Lenderink Tree Farm is ready to welcome you for a festive day out. Cut your own tree, visit Santa, and soak in the holiday cheer. What's your favorite Lenderink memory? #LenderinkTreeFarm #HolidayTraditions #FamilyFun #MichiganChristmas
• •Website Banner (for Fall): Fall Fun is Blooming at Lenderink! 🍂 Join us for our upcoming Vendor Market series. Discover local artisans, enjoy delicious treats from food trucks, and experience the beauty of the farm in autumn. Your community gathering place, all year round.
• •Email Subject: Create Magical Moments This Christmas at Lenderink Tree Farm! Body: Dear [Customer Name], The most wonderful time of the year is just around the corner! At Lenderink Tree Farm, we're busy preparing a winter wonderland for you and your loved ones. From the thrill of cutting your own Christmas tree to cozying up by the bonfire with free hot chocolate, we have everything you need to make this holiday season extra special. Come continue your family tradition or start a new one with us!
• •Ad Copy: Lenderink Tree Farm: Growing Trees, Growing Memories Since 1945. Experience the authentic joy of a real Christmas tree farm. Choose from thousands of beautiful, locally grown trees. We provide the saw, the scenery, and the holiday spirit!