Brand Tone

Cozy Sophistication

Brand Values

• •Craftsmanship
• •Quality Ingredients
• •Creating Atmosphere
• •Unique Experiences
• •Customer Education

Best Practices

• •Lead with the Mood: Start copy by describing the feeling or atmosphere the candle creates (e.g., "cozy," "refreshing," "sophisticated") before listing the scent notes. This connects emotionally with the customer's desires.
• •Use Rich, Sensory Language: Go beyond just naming scents. Use evocative adjectives. Instead of "smells like coffee," use "robust top notes of ground coffee beans, softened with a touch of sugar and cream."
• •Always Mention "Hand-Poured" and "Soy Wax": These are key quality differentiators and should be consistently included in product descriptions and social media posts to reinforce brand values.
• •Tell a Story: Frame scents within a narrative. Where would you burn this candle? What does it remind you of? This makes the product more relatable and desirable (e.g., "Perfect for summer date nights," "Takes us on an olfactory walk through the mountains").
• •Maintain a Warm but Polished Tone: Write as if you are a knowledgeable and passionate artisan, not a large, faceless corporation. Use clean, grammatically correct sentences that are friendly and easy to read. Avoid overly casual slang to maintain the "sophisticated" element of the brand voice.

Social Perception

The public perceives Lendenwood Goods as a high-quality, small-batch candle company with a strong aesthetic, seen as positive, niche, and trustworthy.

Copy Examples

• •Slow down your Sunday. Our Irish Coffee candle blends rich espresso and smooth whiskey notes to turn your living room into your favorite cozy café. Hand-poured with 100% soy wax for a clean, lingering scent. Tap to bring the aroma home.
• •Inspired by Kentucky tradition, our 'Bourbon & Spice' candle is a warm, inviting blend of aged bourbon, a hint of spicy vanilla, and a touch of oak. Each candle is hand-poured in our Pennsylvania workshop to ensure a perfect scent throw that fills the room without overpowering. ItIts the ideal companion for late-night conversations or quiet evenings in. Light it up and let the rich, sophisticated aroma unwind your day.
• •Not Just a Candle. It's an Atmosphere. Shop Our Cocktail-Inspired Scents.
• •Your Weekly Wind-Down Awaits | New Scents Inside
• •Hand-Poured Soy Candles That Tell a Story. Find Your Signature Scent.