Tono de Marca

Approachable & Friendly, Enthusiastic & Passionate, Helpful & Informative, Modern & Trendy, Potentially Humorous

Valores de Marca

• •Customer Convenience
• •Wide Selection & Variety
• •Quality
• •Community/Connection
• •Enjoyment & Celebration

Mejores Prácticas

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., friendly, enthusiastic, humorous, respectful) with examples of do's and don'ts. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to on each platform. While the core tone remains, the expression might adapt slightly (e.g., more emojis and slang on TikTok vs. slightly more structured language in an email).
• •Use "Brotastic" Language (Appropriately): Embrace the "Bros" identity. Use inclusive, friendly, and casual language where appropriate. Think "we," "us," "your buddies at Liquor Bros." Avoid overly formal or corporate jargon.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a TikTok video, or a customer service email, the underlying friendly and enthusiastic tone should be recognizable.
• •Review and Refine: Regularly review your content to ensure it aligns with the desired tone. Gather feedback (internal or from customers) and make adjustments as needed. Language and trends evolve, so your tone might need slight refreshes over time while staying true to core values.

Percepción Social

Customers likely appreciate the convenience of online ordering and delivery, the wide selection, and potentially competitive pricing or deals. A friendly and engaging social media presence can also foster positive sentiment. They might be perceived as a reliable source for a diverse range of alcoholic beverages, especially for those looking for specific items or wanting to try new things. The active social media presence, particularly on TikTok, might attract a younger adult demographic and contribute to a perception of being a contemporary brand.

Ejemplos de Copy

• •🔥 Fresh Drop Alert! 🔥 Your weekend just got a whole lot smoother. 😉 Check out the new [Product Name] that just landed at The Liquor Bros! Perfect for [Occasion/Use]. Tap the pic to shop now or swing by our site! #NewArrival #LiquorBros #WeekendVibes #Cheers
• •Stock Up & Save! 🍻 The Liquor Bros have your back with 15% off all craft beers this week. Your couch + our beers = perfect pairing. Order online for speedy delivery!
• •🤯 Easy 3-ingredient [Cocktail Name] that’ll blow your mind! Grab [Ingredient 1], [Ingredient 2], and [Ingredient 3] from The Liquor Bros & you're set! Full deets on our site. #CocktailHack #EasyRecipe #LiquorBrosFun #DrinkTok
• •Hey Bro! 👋 Your Next Favorite Drink Awaits... (Body: We've curated some top picks we think you'll love, plus an exclusive deal just for our Liquor Bros family. Let's make this week a good one!)
• •What's up, Liquor Legends! Welcome back to The Liquor Bros channel. Today, we're diving deep into the world of [Topic, e.g., Japanese Whisky] and showing you how to craft the ultimate [Cocktail Name]. Ready to become a home bartender pro? Let's go!