Brand Tone

enthusiastic, informative, and supportive

Brand Values

• •Passion for Active Dogs and Dog Sports: The core of the brand revolves around enabling and enhancing the experience of practicing sports with dogs.
• •Quality and Performance: They emphasize high-quality, durable, and functional equipment designed for the safety and comfort of both dog and owner.
• •Animal Welfare: There's an underlying value of responsible pet ownership, focusing on the dog's needs, correct equipment fitting, and protection (e.g., antiparasitic products).
• •Community and Shared Experience: The brand fosters a sense of community among dog sports enthusiasts, highlighting the joy of practicing sports together.

Best Practices

• •Focus on the Human-Animal Bond: Emphasize the joy, partnership, and shared experience between owners and their dogs.
• •Use Action-Oriented and Enthusiastic Language: Employ verbs and descriptors that convey energy, excitement, and the thrill of outdoor activities.
• •Be Informative and Helpful: Provide valuable insights, tips, and guidance related to dog sports, gear, and animal welfare. This builds trust and positions the brand as an authority.
• •Show, Don't Just Tell: Utilize customer testimonials, action shots, and videos in marketing materials to demonstrate the products in use and the positive experiences of other users.
• •Maintain a Supportive and Encouraging Voice: Position the brand as a partner in the customer's journey, whether they are beginners or experienced athletes.

Social Perception

Customers generally perceive Lenanimal as a specialized and knowledgeable supplier of high-quality gear for active dogs. The association with established brands like Non-stop dogwear likely enhances their reputation for quality. Their social media presence, particularly on TikTok and YouTube, shows active engagement with the dog sports community, featuring videos of events and product use.

Copy Examples

• •Unleash your adventure! Our high-performance harnesses are built for comfort and control, so you and your best friend can conquer any trail together.
• •New to Canicross? We've got you covered! Explore our starter kits and expert advice to hit the ground running (or biking!). Your dog will thank you!
• •Don't let anything hold you back. Our durable leashes and lines are designed for maximum safety and freedom, letting you focus on the thrill of the sport.
• •Fuel their passion! Discover our range of nutritional supplements to keep your active companion in peak condition for every adventure.
• •More than just gear, it's a lifestyle. Join the Lenanimal community and share the joy of exploring the world with your four-legged teammate. #LenanimalAdventure