Brand Tone

Sophisticated, Welcoming, Aspirational, Knowledgeable, Helpful

Brand Values

• •Quality & Style
• •Customer Relationships & Experience
• •Personal Expression & Confidence
• •Kindness
• •Thirst for Learning
• •Integrity & Taking Ownership
• •Passion for Fashion

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Sophisticated, Welcoming, Aspirational, Knowledgeable, Helpful) with examples of "do's and don'ts" for word choice, sentence structure, and imagery. Share this with anyone creating content.
• •Emphasize Storytelling: Connect with the audience by sharing the stories behind the brands, the inspiration for collections, or how pieces can empower the wearer, reinforcing the "aspirational" and "confidence-building" values. The owner's personal story is a great asset.
• •Maintain Visual Consistency: Ensure all visuals (website, social media, email marketing) align with the chic, modern, and airy aesthetic mentioned in descriptions. High-quality photography and videography are essential.
• •Personalize Communication Where Possible: Reflect the "welcoming" and "relationship-focused" values in customer interactions, whether online or in-store. Use names in email greetings, respond thoughtfully to comments and DMs, and offer personalized styling advice.
• •Train and Empower Staff: Ensure all team members understand and embody the brand values, particularly kindness, helpfulness, and a passion for fashion, so that in-store and online customer service interactions consistently reflect the desired brand tone.

Social Perception

High-End/Premier Boutique, Fashion-Forward & Trendy, Personalized & Welcoming, Trusted Source for Style

Copy Examples

• •Instagram Post (New Arrival - Dress): "Elegance, redefined. ✨ Discover the [Dress Name] by [Designer Name], a masterpiece of effortless style and modern femininity. Perfect for your next special occasion or simply to elevate your everyday. Visit us in Johns Creek or tap to shop online. #LenaLaroseBoutique #NewCollection #[DesignerName] #ChicStyle #EffortlessElegance"
• •Email Subject Line (Seasonal Collection): "Your Autumn Style Story Starts at Lena Larose" * Email Body Snippet: "Fall in love with fashion all over again. Our new Autumn Collection brings together luxurious textures, rich hues, and the impeccable tailoring you adore from designers like [Designer A] and [Designer B]. Let us help you curate a wardrobe that speaks to your unique confidence. Explore the collection in-store and online."
• •Facebook Ad (General Brand Awareness): "More than just a boutique, Lena Larose is your partner in style. Since 2006, we've been curating North Atlanta's finest contemporary fashion, helping women express their confidence through beautifully crafted pieces. Experience a welcoming atmosphere and personalized service. 📍 9700 Medlock Bridge Road, Johns Creek | Shop online: lenalarose.com"
• •Website Banner (Promoting Jewelry): "Adorn Yourself. Explore the exquisite fine jewelry collection at Lena Larose – timeless pieces to treasure forever. #FineJewelry #InvestmentPieces #LenaLaroseStyle"
• •TikTok Video Caption (Styling Tip): "3 ways to style the versatile [Item Name]! From casual chic to evening glam ✨ Which look is your favorite? Let us know! Shop it now at Lena Larose. #StyleHack #FashionTips #VersatileFashion #[ItemName] #[BrandName] #LenaLarose"