Brand Tone

Authentic, Passionate, Community-Oriented, Artistic & Refined, Welcoming & Friendly

Brand Values

• •Collaboration & Solidarity
• •Promotion of Quebec Artisans & Culture
• •Quality & Originality
• •Democratization of Art
• •Sustainability & Local Economy
• •Devotion & Self-Surpassment
• •Diversity
• •Transmission of Knowledge

Best Practices

• •Emphasize the "Cooperative" and "Artisan" Angle: Always highlight the collaborative nature and the direct link to Quebec artisans. Use terms like "handcrafted by," "artisan-made," "our collective," "support local creators."
• •Tell the Story: Go beyond just describing products. Share the inspiration behind pieces, the techniques used, or a brief insight into the artisan's journey. This reinforces authenticity and passion.
• •Use Warm, Inclusive, and Descriptive Language: Words like "passionate," "unique," "handcrafted," "heritage," "community," "discover," "celebrate," and "authentic" align with the brand's values and tone. Avoid overly technical or impersonal jargon.
• •Showcase Quality and Originality: Subtly weave in the high standards and uniqueness of the items. Phrases like "meticulously crafted," "one-of-a-kind," "exceptional quality," or "original designs" can be effective.
• •Maintain a Quebecois Flavour (Authentically): While the primary language for this request is English, ensure that the essence of Quebec's cultural richness is conveyed. This can be through referencing local inspirations, the French heritage (where appropriate and understood by the target audience), or simply the pride in "fait au Québec" (made in Quebec).

Social Perception

l'empreinte coopérative is highly regarded as a key institution for Quebec crafts, valued for its long-standing commitment to local artisans and the quality of its offerings. Customers perceive it as a place to find unique, high-quality, authentic Quebec-made gifts and items, distinct from mass-produced tourist souvenirs. The cooperative model is seen positively, associated with fairness, community support, and direct engagement with creators. It's considered a reputable and well-established boutique with a strong local identity.

Copy Examples

• •Headline: "Own a Piece of Quebec's HeART. Discover handcrafted treasures at l'empreinte coopérative." Body: "More than a boutique, we are a collective of passionate artisans. Each piece tells a story of tradition, innovation, and the vibrant spirit of Quebec. Find your unique connection today."
• •Social Media Post (with image of an artisan at work): "From their hands to your home. ✨ Meet [Artisan's Name], one of the talented creators behind the magic at l'empreinte coopérative. Their passion for [craft, e.g., ceramics, jewelry] shines through in every detail. Support local artistry and discover their collection in-store and online! #QuebecArtisans #Handcrafted #LocalArt #ShopLocalMontreal"
• •Product Description Snippet (for a ceramic piece): "Crafted with passion by [Artisan's Name], this [Product Name] embodies the soul of Quebec artistry. Each curve and glaze is a testament to generations of skill, bringing a touch of authentic, local charm to your space."
• •About Us Excerpt: "For 50 years, l'empreinte coopérative has been a beacon for Quebec's finest artisans. We're a community built on collaboration, dedicated to bringing you unique, handcrafted pieces that celebrate our rich cultural heritage. When you choose l'empreinte, you're not just buying an object; you're supporting a dream and taking home a story."
• •Call to Action (Newsletter Signup): "Stay Inspired by Quebec Craft. Join the l'empreinte coopérative family and be the first to discover new arrivals, artisan stories, and exclusive offers. Connect with the heart of local creativity."