Brand Tone

Established & Trustworthy, Personalized & Caring, Quality-focused & Fashion-conscious, Community-oriented & Engaging, Passionate & Dedicated

Brand Values

• •Tradition & Heritage
• •Quality
• •Customer Centrality
• •Expertise & Professionalism
• •Adaptability & Modernity

Best Practices

• •Emphasize the store's rich history and tradition in all communications.
• •Highlight the personalized customer service and expert advice offered.
• •Showcase the quality of 'Made in Italy' products and renowned brands.
• •Engage with the local community through events and local partnerships.
• •Maintain a consistent tone across all platforms, reflecting passion and dedication.

Social Perception

Respected Local Institution, Go-to for Specialised Clothing, Friendly and Approachable

Copy Examples

• •Since 1919, L'Emporio di Albate has been providing Como with quality lingerie, swimwear, and apparel. Visit us for personalized service and expert advice.
• •Discover the perfect fit at L'Emporio di Albate. Our team is dedicated to helping you find the ideal lingerie and swimwear, with personalized consultations and a wide range of sizes and styles.
• •Experience the tradition of quality at L'Emporio di Albate. We offer a curated selection of 'Made in Italy' garments and renowned brands, ensuring lasting style and comfort.
• •Join us for our in-store events and photoshoots! L'Emporio di Albate is more than a store; it's a community. Follow us on social media to stay updated on new arrivals and special offers.
• •From generation to generation, L'Emporio di Albate is committed to providing exceptional service and quality products. Visit us today and experience the difference.