Brand Tone

Mythical & Evocative, Passionate & Enthusiastic, Informal & Welcoming, Modern & Edgy, Direct & Aspiring

Brand Values

• •Deep Appreciation for Greek Mythology
• •Creativity & Original Design
• •Eco-Responsibility
• •Quality
• •Connection & Fandom

Best Practices

• •Embrace the Mythos: Consistently weave in names, legends, and iconic phrases from Greek mythology. Don't just sell a ring; sell "Hephaestus's craft" or a "link to Aphrodite's charm."
• •Stay Youthful and Direct: Continue using an engaging, somewhat informal, and direct tone (even if translating the French "tu" to an English equivalent like "you" but with an energetic, approachable vibe). Avoid overly academic or stuffy language.
• •Highlight Modern Relevance: Bridge the ancient with the contemporary. Explain how these ancient symbols or stories can empower or resonate with a modern lifestyle and audience, especially through "streetwear" angles.
• •Inject Passion: Let genuine enthusiasm for the subject matter show. Use vibrant, descriptive language that conveys excitement and a deep knowledge of Greek mythology.
• •Reinforce Values: Subtly integrate brand values like eco-consciousness or the idea of unique "creations" into product descriptions and storytelling (e.g., "Rule your realm responsibly in our organic cotton Ares tee").

Social Perception

Niche Specialist, Immersive Experience Seekers, Youthful Appeal, Authentic Passion

Copy Examples

• •Tired of the mortal coil? Ascend to Le Mont Olympe. Here, myths are real, and legends are wearable. Grab your divine gear.
• •Channel your inner Athena. Our new Wisdom Owl pendant just dropped – crafted for the demigod in you. Dare to be legendary?
• •Zeus-level streetwear. Rock the pantheon with our new eco-friendly Titan hoodie. Style so epic, it’s mythical. #LeMontOlympe
• •The gods are smiling upon you! For a limited time, unlock 15% off all Olympian treasures. Your modern myth starts now.
• •Which deity's power do you vibe with today? Show us your Le Mont Olympe look and join the modern pantheon! #IAmADemigod