Brand Tone

Passionate, personal, nostalgic, authentic, welcoming, enthusiastic, community-focused, helpful, and tech-savvy.

Brand Values

• •Nostalgia and Curation
• •Personal Connection and Authenticity
• •Quality and Customer Experience
• •Sustainability and Secondhand Charm
• •Diverse and Inclusive Appeal

Best Practices

• •Maintain the Personal Voice: Always write as Ash, the founder. Use "I" and "we" to maintain the personal, small-business feel. Share the excitement of finding new items or developing new products. This authenticity is a core brand asset.
• •Bridge the Two Product Worlds: Create a cohesive narrative that connects the vintage and modern products. The common thread is "loot"—unique items that enhance a person's life and passions, whether it's a nostalgic teapot or a perfectly engineered gaming accessory.
• •Lead with Nostalgia and Passion: Whether selling a vintage item or a gaming accessory, tap into the customer's passion. For vintage, it's the nostalgia for a past era. For gaming, it's the nostalgia for classic games combined with a passion for modern technology.
• •Emphasize Quality and Curation: Use descriptive words that convey quality. For vintage, "hand-picked," "curated," "rare find." For 3D prints, "precision-engineered," "durable," "perfect fit." This shows that every item, old or new, is chosen or created with care.
• •Keep Communication Warm and Responsive: The brand is known for quick, helpful replies. Ensure all copy on social media, product pages, and customer service interactions is friendly, approachable, and genuinely helpful. This reinforces the positive reputation the brand has already built.

Social Perception

Overwhelmingly positive, seen as a trustworthy, reliable, and high-quality source for unique items, with customers appreciating the personal touch of the founder.

Copy Examples

• •Some objects just have a story to tell. This mid-century ceramic vase stopped us in our tracks on a recent sourcing trip. The unique glaze and timeless shape can bring a touch of nostalgia to any corner of your home. We've only got one, and it's waiting for its next chapter. Tap to make it yours. #VintageHome #MidCenturyModern #FoundForYou #LemonsLoot
• •Your Analogue Pocket is a premium device; it deserves a dock that matches its quality. Meticulously designed and 3D-printed for a perfect fit, our dock provides a stable, secure home for your handheld when it's charging or connected to your TV. The minimalist design complements your setup without adding bulk. Stop worrying about scratches or instability. Level up your gaming station. Order now.
• •Psst... New Loot Has Arrived! ✨
• •That satisfying click 👌. Our new cartridge dust covers are engineered to keep your Analogue Pocket safe and clean. What should we print next? #AnaloguePocket #3Dprinting #RetroGaming #Gameboy
• •Lemon's Loot isn't just a store; it's a treasure hunt. Founded by me, Ash, it started with a simple love for the stories that old objects tell. From antique homewares that spark a memory to modern accessories that enhance your passions, every item in this shop is something I've sourced and believe in. Thank you for joining the hunt.