Brand Tone

Elegant, celebratory, aspirational, sophisticated, and adaptable to platform (more approachable/trendy on TikTok).

Brand Values

• •Elegance and Sophistication
• •Celebration of Special Moments
• •Quality and Design
• •Femininity and Empowerment

Best Practices

• •Use evocative and aspirational language: Consistently use words like "dreamy," "elegant," "unforgettable," "celebration," and "perfect moment" to reinforce the brand's association with special occasions.
• •Always reference "Paris": Ground the brand's identity by mentioning its Parisian roots ("Designed in Paris," "From our Paris boutique"). This adds a layer of sophistication and desirability.
• •Tailor the tone to the platform: Maintain the core elegant identity, but adapt the delivery. Use more formal, descriptive language on the website and Instagram, and a more energetic, trend-driven, and interactive tone on TikTok.
• •Focus on the "why," not just the "what": Instead of just describing a dress's features (e.g., "satin dress"), describe the feeling or moment it's for ("The dress for the most anticipated wedding of the year").
• •Maintain a consistent visual identity: Ensure all photography and videography aligns with the elegant, celebratory, and high-quality feel of the brand. Cohesive visuals are crucial for reinforcing the written tone and overall brand perception.

Social Perception

A Parisian "dream" destination for formal dresses, seen as a specialized boutique offering a curated selection for bridesmaids and wedding guests. The perception is that of a modern and stylish brand that understands current formalwear trends. The physical store is often highlighted as a key part of the brand experience.

Copy Examples

• •Introducing The Celestial Collection. Where dreams are woven into satin and starlight. Designed in our Paris atelier for the moments you'll never forget. Discover the gown that awaits you. #LemonNana #ParisianElegance #EveningDress #WeddingGuest
• •For Your 'I Do' Crew. Unforgettable dresses for your unforgettable day. Explore our curated collection of bridesmaid gowns, designed in Paris to make every moment picture-perfect. #LemonNanaBridesmaids #WeddingInspiration
• •Tag your bridal party! Find all these dreamy dresses at our Paris boutique. Which color should we do next? ✨ #BridesmaidDresses #WeddingTikTok #SageGreenWedding #LemonNanaParis
• •The moment you've been waiting for is here. Find the perfect dress for your next special event with up to 50% off select styles. From elegant evening gowns to chic bridesmaid dresses, your dream look is now within reach. Shop the sale before it's gone. #LemonNanaSale
• •Garden wedding perfection. Our floral maxi dresses are the perfect choice for an elegant and romantic guest look. Designed in Paris with delicate details and a flattering silhouette. Tap to explore more wedding guest attire. #WeddingGuestDress #FloralDress #ParisianStyle #LemonNana