Brand Tone

Friendly, Responsible, and Nurturing

Brand Values

• •Sustainability and Responsibility
• •Quality and Curation
• •Community and Family
• •Freshness and Dynamism

Best Practices

• •Always Blend Friendliness with Responsibility: Every piece of copy, whether for a product or a social media post, should balance a warm, personal tone with the underlying message of sustainability and quality. Use words like "conscious," "durable," "second life," and "thoughtfully chosen."
• •Tell the Story Behind the Products: Don't just list features. Explain why a product was selected for the store. Is it from a beloved Belgian designer? Is it made from innovative, eco-friendly materials? Storytelling reinforces the value of curation.
• •Use a Nurturing and Inclusive Voice: Address parents directly and empathetically. Acknowledge the joys and challenges of parenthood. Use "you" and "your family" to create a personal connection.
• •Maintain Visual and Textual Consistency: Ensure the clean, fresh, and high-quality aesthetic of the product photos is matched by clear, positive, and error-free copy. The brand's "lemonade" concept should feel present in both the look and the language.
• •Emphasize the "Why" Behind the Brand: Regularly remind the audience of the brand's mission—to provide a fresh, dynamic, and responsible shopping experience. Weave the "Lemonade" and "Infinity" concepts from the brand story into marketing messages to strengthen brand identity.

Social Perception

The public perception of Lemon8store is that of a charming, trustworthy, and eco-conscious local boutique. It is viewed as more than just a retail store; it is a community resource for parents looking for unique, high-quality, and sustainable products for their children. The combination of new designer items and a second-hand corner gives it a unique position in the market, perceived as both aspirational and accessible. The recent closure of the physical store may shift some perception, but the brand's clear communication about continuing online helps maintain trust.

Copy Examples

• •Sparkle in their eyes and endless adventures. ✨ Our new collection from Konges Slojd has just arrived, full of magic and sustainable fun. Because every toy should tell a story and last for many more. Discover the collection online – link in bio! #Lemon8store #SustainablePlay #KidsDecor #FamilyConceptStore
• •Little Prices for Your Little Ones | Our Liquidation Sale is On!
• •Thoughtfully Curated for Your Family. Discover durable toys, gentle care products, and timeless decor for children 0-8 years.
• •Ready for big adventures and little secrets! This adorable 'Hello Hossy' backpack isn't just a pretty face; it's made from recycled materials to stand up to every escapade, from the park to preschool. With adjustable straps and an easy-to-clean surface, it's the responsible choice for your little explorer. A fresh and dynamic style, just like your child!
• •Building a gentle and sustainable world for your baby? At Lemon8store, we believe in consumption that feels good. From organic cotton clothing to second-hand treasures waiting for a new life, create your perfect baby registry with pieces chosen with love and care. Visit our online store to see what’s new and well-loved. #BrusselsKids #BabyList #ConsciousParenting