Brand Tone

Authentic & Transparent, Caring & Nurturing, Eco-conscious & Ethical, Friendly & Approachable, Passionate & Artisanal, Joyful & Colorful

Brand Values

• •Naturality & Purity
• •Effectiveness & Quality
• •Ethical Production
• •Sustainability & Eco-responsibility
• •Handmade Craftsmanship
• •Customer Well-being
• •Transparency
• •Simplicity

Best Practices

• •Always Emphasize Natural & Organic: Consistently highlight the natural origin of ingredients and organic certifications. Use descriptive words like 'pure,' 'plant-based,' 'earth-derived.'
• •Maintain a Warm and Caring Voice: Address the audience directly and empathetically. Use words like 'nurture,' 'gentle,' 'care,' 'well-being.'
• •Be Transparent and Informative: Clearly explain product benefits and ingredients. Don't shy away from detailing ethical commitments and certifications.
• •Incorporate the Artisanal, Handmade Aspect: Remind the audience that products are crafted with passion and care, not mass-produced. Use terms like 'handcrafted,' 'artisanal,' 'made with love,' 'workshop.'
• •Use Positive and Uplifting Language: Reflect the 'joyful and colorful' universe of the brand. While addressing skin concerns, focus on positive solutions and the pleasure of using the products. Incorporate gentle humor or enthusiasm where appropriate, often conveyed through friendly language and emojis in social media.

Social Perception

Trusted, Effective, Ethical & Responsible, High Quality, Gentle & Safe, Pleasurable to Use

Copy Examples

• •Embrace freshness, naturally. ✨ Our handcrafted cream deodorant, made with love in Pau, blends organic coconut oil and shea butter to keep you feeling confident and comfortable all day. Gentle on your skin, kind to our planet. 🌿 #LeMoly #OrganicDeodorant #NaturallyFresh #HandmadeCosmetics #EcoBeauty
• •From the vibrant nature of Reunion Island to our workshop in Pau, Le Moly was born from a desire for simple, effective, and joyful skincare. 💖 We believe in the power of nature to nurture your skin, which is why every jar is handmade with the purest organic ingredients and a whole lot of passion. Discover our world. #LeMolyStory #ArtisanalBeauty #OrganicSkincare #MadeInFrance
• •Caring for your skin and our world, hand in hand. 🌍 At Le Moly, we're proud to be certified COSMOS Organic, Slow Cosmétique, and PETA Cruelty-Free & Vegan. This means effective, joyful cosmetics made with ingredients you can trust, and practices that respect our planet and all its inhabitants. #EthicalBeauty #LeMolyValues #SustainableCosmetics #VeganSkincare #ConsciousConsumer
• •Warm words that make our hearts sing! 🥰 'Finally found a deodorant that is both effective and incredibly gentle on my sensitive skin. The coconut scent is divine!' - Sophie R. We craft our skincare for you, and hearing your positive experiences is our greatest reward. Share your Le Moly moments with us! #LeMolyLove #CustomerReview #HappySkin #NaturalCosmetics
• •Sensitive skin calling for some extra TLC? 🌿 Our latest blog post explores the gentlest natural ingredients to soothe and protect. We believe everyone deserves to feel comfortable and radiant in their own skin. Click the link in bio to learn more and discover our tips for a happy, healthy complexion! #SensitiveSkinCare #NaturalRemedies #LeMolyBlog #OrganicBeauty #SkinWellness