Brand Tone

Playful, Fun, Friendly, Approachable, Empowering, Confident, Trendy, Modern, Helpful, Informative

Brand Values

• •Accessibility & Affordability
• •Convenience & Ease of Use
• •Self-Care & Me-Time
• •Creativity & Self-Expression
• •Quality
• •Innovation
• •Community
• •Vegan & Cruelty-Free

Best Practices

• •Embrace "Playful Empowerment": Combine fun, lighthearted language with messages that make the user feel capable and confident in their ability to achieve great results. Use cheerful adjectives and empowering verbs.
• •Stay "Chérie"-Focused: Address the audience directly and inclusively, like a friend sharing a beauty secret. Use terms like "Chérie" (as the brand does) or similar endearing terms that fit the playful yet chic vibe.
• •Keep it Visually Inspired & Trendy: Let the vibrant and cute aesthetic of the products influence the language. Use descriptive words that evoke colors, shine, and current nail trends. Incorporate relevant emojis tastefully.
• •Prioritize Simplicity & Clarity: While being playful, ensure that instructions, benefits, and key messages are easy to understand, reflecting the product's ease of use. Avoid overly technical jargon.
• •Be Engaging & Interactive: Ask questions, run polls, and encourage user-generated content. Respond to comments and messages in the established brand voice to foster a sense of community and approachability.

Social Perception

Generally viewed as a fun, cute, and convenient way to do gel nails at home, especially popular among younger audiences and DIY beauty enthusiasts. Value for money. Beginner-Friendly. Innovative & Trendy. Good Customer Engagement.

Copy Examples

• •Skip the salon, not the slay! ✨ Get your 15-min fab mani with Le Mini Macaron. #DIYDreamNails
• •Coffee in one hand, confidence in the other (and a perfect LMM mani on both!). 💅 What color are you rocking this week, Chérie? Show us! #LeMiniMacaron #NailGoals #MeTimeMani
• •Glossy, gorgeous nails that last? Yes, please! Our macaron lamp makes DIY gel manis a piece of cake (or, should we say, macaron 😉). Fast, fun, and fabulously you. #GelNailsAtHome #SweetStyle
• •Instagram Story (with a poll): Weekend vibes loading! Which LMM shade is calling your name for that perfect finishing touch? 💖 [Poll: Bright & Bold vs. Chic & Nude] #NailInspo #LeMiniMacaronSweden
• •TikTok Video Caption: Watch me go from drab to fab in 15 mins! 🏃‍♀️💨 This Le Mini Macaron kit is my secret weapon for salon-perfect nails on the go. What are your fave nail hacks? 👇 #LMM वायरल #NailTransformation #EasyNailArt