Brand Tone

Playful and Fun, Friendly and Approachable, Empowering and Creative, Trendy and Youthful, Helpful and Informative

Brand Values

• •Accessibility & Affordability
• •Self-Care & Me-Time
• •Creativity & Self-Expression
• •Convenience & Ease of Use
• •Community
• •Innovation
• •Quality (with a caveat)
• •Safety-conscious

Best Practices

• •Embrace Playfulness: Use lighthearted language, cute puns (when appropriate, like "nail your look"), and enthusiastic expressions. Incorporate emojis to add personality, especially on social media.
• •Be Encouraging and Inclusive: Address the audience directly and supportively (e.g., "We got you!", "Chérie"). Focus on the ease and fun of the DIY process, making everyone feel capable.
• •Highlight Convenience and Speed: Consistently mention the time-saving aspect ("in minutes," "15 minutes," "quick to dry") and the ease of the 1-step or simplified process.
• •Inspire Creativity: Encourage experimentation with colors and nail art. Ask questions to engage the audience and prompt them to share their own creations and preferences.
• •Stay Visually Connected: Ensure the copy complements the brand's bright, colorful, and trendy visual identity. Use descriptive language that evokes the fun and aesthetic appeal of the products.

Social Perception

Le Mini Macaron is generally perceived as a fun, cute, and innovative brand that makes gel manicures more accessible for home users. The macaron-shaped lamp is iconic and a strong visual identifier.

Copy Examples

• •✨ Your At-Home Mani Just Got a Sweet Upgrade! ✨ Say goodbye to salon waits and hello to gorgeous, glossy gel nails in minutes! Our Le Mini Macaron kit is your secret weapon for a flawless, fun, and oh-so-fabulous manicure. Ready to nail your look? #LMMBeauty #DIYnails
• •Treat Yourself, Chérie! 💅💖 Life’s too short for boring nails! Unleash your inner artist with our vibrant gel polishes. Easy to apply, quick to dry, and designed to make you smile. What color will you rock today? #LeMiniMacaron #SelfCareSunday #NailArtFun
• •Busy Bee? 🐝 Salon-Perfect Nails on YOUR Schedule! Get that long-lasting gel shine without the salon fuss. Our cute, compact Le Mini Macaron lamp and 1-step polish mean you can have stunning nails anytime, anywhere. 15 minutes is all it takes! #ManiOnTheGo #QuickNails #LMMChic
• •From Newbie to Nail Pro – We Got You! 😉 Never tried gel nails before? No worries! Our kits are designed for super-easy application. Follow our simple steps (and fun tutorials!) for a chip-free, dazzling manicure that lasts. Show us your first LMM creation! #LeMiniMacaronDK #GelNailBeginner #CreativeNails
• •Nail Inspo Overload! 🌈 Get Creative with LMM! Feeling a bold blue? A playful pink? Or maybe some sparkly magic? With Le Mini Macaron, the possibilities are endless. Join our community of #LMMCheries and share your unique style. Let your nails do the talking! #NailColor #DIYMani #ExpressYourself