Brand Tone

Aspiring & Empowering, Affordable Luxury, Inclusive & Community-Oriented, Enthusiastic & Friendly, Quality-Focused & Trustworthy

Brand Values

• •Cruelty-Free & Vegan
• •Quality
• •Affordability
• •Inclusivity
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document key terminology (e.g., "Beauties," "Divine tools"), preferred adjectives (e.g., "lavish," "ultra-soft," "effortless"), and a "do's and don'ts" list for communication.
• •Prioritize "Cruelty-Free & Vegan" Messaging: Ensure this core value is consistently and clearly communicated across all platforms and product descriptions, as it's a key differentiator.
• •Balance "Luxury" with "Affordability": Use aspirational language that speaks to quality and a premium feel, while reinforcing the accessible price point to appeal to a broader audience.
• •Engage with an Inclusive and Friendly Tone: Address the audience directly and inclusively (e.g., "Hey Beauties!", "for everybody in the makeup community"). Maintain a positive and encouraging voice.
• •Stay Authentic and Transparent, Especially on Social Media: While participating in trends, ensure the content feels genuine to the brand's values. TikTok, for example, values authenticity and user-generated styles of content. Highlight product benefits and quality truthfully.

Social Perception

Positive for Brush Quality, Emerging Brand, Dependent on Social Media Trends, Generally Trustworthy for Purchases (based on limited data)

Copy Examples

• •Headline for a new brush set: "Unlock Your Inner Artist. Divine tools, guilt-free prices. Discover the Lemeri Beauty difference."
• •Instagram Caption for a makeup look using their brushes: "Hey Beauties! ✨ Get ready to blend, buff, and conquer with our ultra-soft, vegan brushes. Create your masterpiece, effortlessly. #LemeriBeauty #CrueltyFreeGlam #AffordableLuxury"
• •Email Subject Line for a promotion: "Your Makeup Bag Deserves This Upgrade, Babe! (Luxe Brushes Inside!)"
• •Product Description Snippet for a heated lash curler (if reintroduced): "Elevate your lashes to breathtaking new heights! Our (New/Improved) Heated Lash Curler delivers long-lasting, damage-free curls in seconds. Get ready for eyes that mesmerize. #LashGoals #EffortlessBeauty"
• •TikTok Video Concept text overlay: "POV: You found high-quality, vegan makeup brushes that don't break the bank. 😉 #LemeriBeauty #MakeupMustHaves #BeautyOnABudget"