Brand Tone

Aspirational, exclusive, direct, confident, trendy, current, and digitally accessible, balancing high-fashion exclusivity with streetwear accessibility.

Brand Values

• •Curated Selection
• •Efficiency and Speed
• •Authenticity and Quality
• •Customer Convenience

Best Practices

• •Balance Exclusivity with Accessibility: Use aspirational words like 'curated,' 'exclusive,' and 'limited edition' while maintaining an accessible, direct tone found in streetwear culture ('the drop,' 'cop now,' 'fresh').
• •Lead with Value Propositions: In every communication, reinforce the core promises: the vast selection ('300+ brands'), speed ('48-hour delivery'), and authenticity. This builds trust and sets expectations.
• •Leverage Partner Brands: The brands you carry are your biggest asset. Always lead with their names in headlines and ad copy, as customers are often searching for the brand first.
• •Create a Sense of Urgency and Scarcity: Use language that encourages immediate action. Phrases like 'Before it’s gone,' 'Limited quantities,' and 'Exclusive drop' are effective in driving conversions for high-demand items.
• •Actively Build Social Proof: Address the perception gap by implementing a strategy to gather reviews. Use post-purchase emails to request feedback and run user-generated content campaigns on Instagram (e.g., 'Show us your style with #ManoirLuxury') to build a visible community and a library of authentic customer experiences.

Social Perception

Largely neutral and undefined due to a lack of direct customer feedback and low online visibility. Its perception is primarily derived from the reputable brands it sells, and it is seen as a legitimate, primarily domestic player within the French market.

Copy Examples

• •The Wait is Over. The new REDFILLS 'Galaxy' drop is now live. Exclusive access to the most anticipated streetwear of the season. Curated for the few, desired by all. Tap to shop the collection before it’s gone. 48-hour delivery. #LeManoirLuxury #Redfills #Streetwear #LuxuryFashion
• •LE MANOIR LUXURY | The Intersection of Streetwear and High Fashion. Over 300 curated brands, delivered to your door in 48 hours.
• •Your Wardrobe Is Ready for an Upgrade. Stop searching. We bring the world’s best streetwear—from Horspist to VO7—directly to you. Define your style with Le Manoir Luxury. Shop now for delivery in 48 hours.
• •Private Access: The Members-Only Sale Starts Now.
• •More than a sneaker, it's a statement. The VO7 Madjer combines urban edge with meticulous craftsmanship. Hand-selected by Le Manoir Luxury for its uncompromising style and quality. Make it the cornerstone of your collection.