Brand Tone

aspirational, supportive, focused on self-care and empowerment, indulgent, and results-oriented.

Brand Values

• •Self-Care and Well-being
• •Empowerment
• •Effectiveness/Results
• •Modernity/Innovation
• •Holistic Beauty

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., supportive, aspirational, expert but friendly, indulgent) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on "Her": Always write with the target customer in mind – understand her challenges, aspirations, and how the products genuinely benefit her busy life and desire for self-care. The "About Us" provides a strong foundation for this.
• •Balance Aspiration with Attainability: While the tone can be aspirational and speak to luxury, ensure the language remains accessible and the product benefits feel achievable for the everyday woman.
• •Highlight Benefits over Just Features: Instead of just saying "3 massage heads," explain "Customize your recovery with three targeted massage heads, each designed to soothe different muscle groups and melt away specific tensions."
• •Maintain Consistency Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook post, or an email newsletter, the core tone and values should shine through consistently. Use similar vocabulary and sentence structures where appropriate.

Social Perception

Users are engaging with and trying the products. The brand's Facebook name "Dermo MI COLLAGEN" is an attempt to differentiate or specify a particular line.

Copy Examples

• •Your day was demanding. Your body worked hard. Now, it's your moment. Melt away tension and embrace luxurious recovery with Serenisoothe. Feel revitalized, feel renewed, feel *you* again.
• •Wake up to effortlessly beautiful hair. Dream Locks™ silk curlers work while you sleep, giving you stunning, heat-free curls. Because you deserve to start your day feeling gorgeous and confident.
• •Empower your every move. Our Sculpt & Support Bodysuit is designed for women who own their strength and style. Experience ultimate comfort and a confidence-boosting silhouette, in and out of the gym. It's not just activewear, it's your armor.
• •Unlock your skin's radiant potential. The VitalitéSculpt Massager brings the revolution of professional skin care to your home. Stimulate, tone, and rejuvenate for a visibly lifted, vibrant complexion. Your daily ritual for timeless beauty starts now.
• •At Dermacollagene, we believe every woman deserves to feel cherished and radiant. From revitalizing skincare to tools that simplify your beauty routine and enhance your well-being, we're here to support your journey to loving the skin you're in, and the life you live.