Brand Tone

Empowering & Body-Positive, Playful & Fun, Modern & Approachable, Discreet & Trustworthy, Sensual & Self-Care Focused

Brand Values

• •Sexual Wellness & Self-Discovery
• •Inclusivity & Openness
• •Quality & Enjoyment
• •Empowerment
• •Joy & Positivity

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (empowering, playful, approachable, sensual), key messaging points, "do's and don'ts" for language, and preferred terminology (e.g., using "self-love" or "personal wellness" instead of overly clinical or crude terms).
• •Be Authentic and Relatable: Use language that resonates with your target audience. Avoid overly technical jargon or language that feels forced. Share user-generated content (with permission) to show real people enjoying and benefiting from the products.
• •Maintain Positivity and Empowerment: Frame all communications in a way that is sex-positive, shame-free, and focused on enjoyment, exploration, and self-acceptance. Highlight the benefits of the products in terms of personal well-being and happiness.
• •Consistency Across Platforms: Ensure the tone of voice is consistent across the website, product descriptions, social media, email marketing, and any customer service interactions. While the style might adapt slightly for different platforms (e.g., TikTok vs. email), the core tone and values should remain the same.
• •Listen and Adapt: Pay attention to how your audience communicates and responds. Monitor comments and messages on social media to understand their language and concerns. Be open to evolving the tone slightly based on feedback and changing social norms, while staying true to core brand values.

Social Perception

Positive among its target audience, Niche, Progressive, Reliant on Social Proof

Copy Examples

• •Headline for a new product: "Unlock Your Bliss. Discover the [Product Name] – Your New Key to Self-Love."
• •Instagram Caption: "Tuesday just got a whole lot more exciting ✨. Treat yourself to a little 'me time' with our latest collection. Because you deserve it! #LeluPleasures #SelfLoveJourney #PleasurePositive"
• •Email Subject Line: "Ready for a Pleasure Upgrade? 😉"
• •Product Description Snippet: "Crafted for comfort and designed for delight, the [Product Name] is all about celebrating your body and exploring what feels good. Pure, simple, sensational."
• •TikTok Video Idea/Caption: Video showing a beautifully wrapped Lelu Pleasures package arriving. Text overlay: "That feeling when your dose of joy arrives!" Caption: "Good things come in discreet packages 😉 What are you unboxing this week? #LeluLove #TreatYourself #UnboxHappiness"