Brand Tone

Elegant, Aspirational, and Empowering

Brand Values

• •Elegance and Timeless Style
• •Quality
• •Female Empowerment and Confidence
• •Passion and Authenticity

Best Practices

• •Lead with "The Feeling": Focus copy on the emotions the clothing evokes—confidence, elegance, empowerment—rather than just the physical attributes (fabric, color). The brand sells a feeling first, and a product second.
• •Use Elevated Language: Employ sophisticated yet accessible words. Terms like "effortless," "timeless," "curated," "silhouette," and "refined" align perfectly with the brand's elegant tone.
• •Tell the Empowerment Story: Weave the core value of empowerment into the narrative. Frame clothing as a tool for self-expression and confidence, reinforcing the brand's mission.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure the tone of the copy always matches the high-end, clean, and aspirational visuals on social media and the website. The words and images must tell the same story.
• •Engage with Grace: In all customer interactions—comments, DMs, reviews—maintain a warm, appreciative, and elegant tone. Use positive language and express gratitude to build a loyal community that feels seen and valued.

Social Perception

The public perceives lelegance as a chic, stylish, and trustworthy boutique brand. The combination of a strong online presence and a physical store in France lends it credibility. Customers appear to view the brand as a source for unique and elegant outfits suitable for special occasions or for cultivating a sophisticated wardrobe. The overall perception is positive, associating lelegance with quality, style, and good taste.

Copy Examples

• •Golden hour has nothing on you. The Amara Set isn't just an outfit; it's a feeling. Effortless elegance for nights you'll always remember. ✨ #lelegance #ElegantStyle #Confidence
• •Headline: "Dress for the Woman You Are." Sub-headline: "Discover our collection of timeless pieces, crafted with passion to celebrate your unique elegance." Button: "Shop New Arrivals"
• •Subject: "Inside: Your New Favorite Dress" Preview Text: "Elegance is an attitude. We just help you dress for it."
• •The 'Aitana' Dress: Command every room with the quiet confidence of the Aitana Dress. Designed with a fluid silhouette that moves with you, this piece is a testament to the power of subtle elegance. Made from high-quality crepe, it’s not just a dress—it's your armor of grace for any occasion. Feel beautiful, feel empowered, feel you.
• •That main character feeling ✨ Which color is your favorite? 🤎 #GRWM #OOTD #FashionTikTok #LeleganceStyle #ElegantDress