Brand Tone

Knowledgeable & Scientific, Natural & Caring, Effective & Results-Oriented, Approachable & Supportive, Passionate & Authentic

Brand Values

• •Efficacy
• •Naturalness & Purity
• •Scientific Innovation
• •Sustainability
• •Customer-centricity & Education
• •Territorial Connection & Heritage
• •Transparency

Best Practices

• •Educate, Don't Just Sell: Emphasize the "why" behind the products – the science, the natural ingredients, and the benefits for skin health, not just aesthetic results. Provide informative content that empowers the customer.
• •Balance Science with Warmth: While highlighting technological advancements and efficacy, always maintain an approachable, caring, and supportive voice that reflects the brand's natural Italian heritage.
• •Be Specific and Transparent: Clearly communicate the high percentage of natural ingredients, the low fragrance approach, and the origin of key botanicals. Avoid vague marketing claims.
• •Emphasize the "Functional" Aspect: Consistently use terms like "functional cosmetics," "targeted solutions," and "scientifically tested" to reinforce the brand's commitment to products that deliver specific, measurable results.
• •Tell the Story: Weave in the brand's origin, the founder's passion, and the connection to the Langhe region to build an emotional connection and differentiate LeLang from generic skincare lines. Highlight the "Made in Italy" aspect as a mark of quality and heritage.

Social Perception

High Quality & Effective, Trustworthy & Scientific, Gentle & Suitable for Sensitive Skin, Rooted in Nature & Italian Heritage, A Brand that Cares

Copy Examples

• •Headline: Unlock Your Skin's Potential. Naturally. Scientifically. Body: At LeLang Skin Care, we fuse the heart of Italian nature with advanced cosmeceutical science. Discover functional formulas born from the rich biodiversity of the Langhe region, crafted to deliver visible, lasting results while respecting your skin's delicate balance. Experience the LeLang difference – where efficacy meets the art of natural care.
• •Headline: More Than Just Skincare. It's a Ritual of Self-Awareness. Body: LeLang believes in empowering your journey to radiant health. Our scientifically tested, naturally derived treatments are designed not just to address imperfections, but to cultivate a deeper understanding of your skin's needs. Gentle, effective, and born from a passion for authentic well-being.
• •Headline: The Science of Nature, The Soul of Italy. In Every Drop. Body: Experience LeLang's commitment to purity and performance. With over 97.5% natural origin ingredients, meticulously sourced and processed through eco-sustainable methods, our products offer targeted solutions with a gentle touch. Low fragrance, high impact – for skin that feels as good as it looks.
• •Headline: Your Partner in Personalized Skincare. Body: Navigating skincare can be complex. LeLang is here to guide you. Our functional cosmetics, backed by scientific research and a deep respect for nature, are best experienced with personalized advice. Connect with our experts or visit a partner pharmacy to discover the ideal LeLang ritual for your unique skin.
• •Headline: From the Langhe Hills to Your Skin: A Legacy of Natural Efficacy. Body: LeLang Skin Care is Elisa Avalle's tribute to the fertile lands of Piedmont. We harness the power of native botanicals through cutting-edge biotechnology to create formulas that are both innovative and deeply respectful of nature. Achieve your skin goals with LeLang – where tradition and technology unite for your beauty.