Brand Tone

Reflective & Introspective, Authentic & Genuine, Appreciative (of Nature & Art), Calm & Serene, Professional & Artistic

Brand Values

• •Connection to Nature
• •Emotional Expression
• •Authenticity & Originality
• •Craftsmanship & Quality
• •Beauty & Aesthetics
• •Mindfulness & Presence

Best Practices

• •Speak from the Artist's Perspective (or a very close, authentic voice): Use "I" when sharing personal inspirations or processes. Maintain a tone that feels like Leland Mills is communicating directly.
• •Weave in Nature Consistently: Reference specific landscapes, natural elements (light, texture, seasons), or the feeling of being in nature as inspiration.
• •Focus on Emotion and Experience: Describe not just what the art looks like, but what it feels like, the story it tells, or the mood it evokes. Use sensory language.
• •Maintain a Reflective and Slightly Poetic Cadence: Use thoughtful language. Avoid overly salesy, loud, or generic marketing speak. Let the art and its meaning shine.
• •Be Authentic and Transparent: Share glimpses of the studio, the process (even the struggles), and the passion behind the work. This builds connection and trust.

Social Perception

Leland Mills is perceived as a talented and established Utah-based artist known for his abstract and landscape-inspired works. His art is seen as emotionally resonant, aesthetically pleasing, and deeply connected to the natural environment. The brand (the artist himself) is perceived as authentic, passionate, and dedicated to his craft. Customers and followers likely appreciate the personal insights into his creative process and the stories behind the art. There's an understanding that purchasing his art is acquiring a unique piece with intrinsic artistic and emotional value.

Copy Examples

• •Instagram Post (Image of a new abstract painting): Lost in the layers of 'Desert Bloom.' Each stroke a memory of wind, rock, and the resilient spirit of the wild. This piece holds the quiet energy of an evening sky over Zion. What feeling does it evoke for you? #LelandMillsArt #AbstractLandscape #UtahInspired #ArtHeals
• •Website Product Description (for a specific painting): Immerse yourself in 'River's Whisper,' an original acrylic on canvas. Inspired by the gentle flow and enduring strength of water carving through stone, this piece invites contemplation and a sense of peace. Dimensions: 24x36 inches. Ready to hang. Bring the serene spirit of nature into your home.
• •Email Newsletter Snippet (announcing a new collection): Dear Art Lover, I'm thrilled to share my latest collection, 'Echoes of the Wasatch.' These pieces were born from countless hours spent hiking and reflecting in our majestic mountains, seeking to capture their silent stories and enduring presence. Explore the new works and find a piece that speaks to your soul. [Link to Collection]
• •Facebook Ad (targeting art enthusiasts): Discover art that breathes with the spirit of the Utah landscape. Leland Mills' abstract paintings offer a unique blend of emotional depth and natural inspiration. Perfect for bringing a touch of serene beauty and authentic artistry to your space. Shop originals and prints. [Link to Shop]
• •Blog Post Introduction: There are moments in the studio when the world outside fades, and it's just the canvas, the color, and an unspoken dialogue. Recently, I've been exploring the interplay of light and shadow, not just as a visual phenomenon, but as a metaphor for our own inner landscapes...