Brand Tone

Authentic & Honest, Calm & Gentle, Artisanal & Quality-Focused, Ethical & Conscious, Warm & Appreciative

Brand Values

• •Quality & Craftsmanship
• •Sustainability & Ethical Production
• •Simplicity & Timelessness
• •Honesty & Transparency
• •Conscious Living
• •Family & Community

Best Practices

• •Embrace Simplicity and Clarity: Use clear, concise language that reflects the brand's minimalist aesthetic. Avoid jargon or overly trendy phrases. Let the quality of the materials and craftsmanship speak for themselves.
• •Highlight Natural Materials and Craftsmanship: Consistently weave in details about the origin of materials (e.g., European linen, Lithuanian artisans), their certifications (OEKO-TEX®), and the handmade nature of the products. This reinforces the values of quality and authenticity.
• •Speak from the Heart: Maintain a warm, honest, and appreciative tone. Share the founders' passion and the "why" behind the brand. This builds a genuine connection with the audience.
• •Focus on "Slow Living" and "Conscious Consumption": Gently guide the narrative towards the benefits of choosing sustainable, timeless pieces over fleeting trends. Emphasize durability, comfort, and connection to nature.
• •Be Visually and Verbally Cohesive: Ensure the language used in copywriting mirrors the calm, natural, and high-quality aesthetic of the brand's photography and overall visual identity. Consistency across all touchpoints builds trust and recognition.

Social Perception

Positive Regard for Quality and Ethics, Appreciation for Aesthetics, Trustworthy, Niche Appeal

Copy Examples

• •Instagram Post (Image: Child in Lekokko linen romper playing outdoors): Wrapped in the gentle embrace of pure European linen, ready for a day of discovery. Our Kai Linen Romper, handcrafted with love by Lithuanian artisans, is designed for comfort, play, and treading lightly on our beautiful Earth. Because childhood should be simple, natural, and full of wonder. #LekokkoKids #SustainablePlay #LinenLove #ArtisanMade #ConsciousParenting
• •Website Product Description (For a Women's Linen Dress): Experience the quiet luxury of our Luna Linen Dress. Woven from the finest OEKO-TEX® certified European linen, this piece embodies our commitment to timeless design and sustainable practices. Its breathable fabric and effortless silhouette move with you, offering comfort and understated elegance for every season. A dress not just to wear, but to live in consciously. #SlowFashion #EthicalStyle #NaturalFibers #LekokkoWoman
• •Email Newsletter Snippet (Announcing a new collection): Dear Friends, This season, we invite you to reconnect with the essentials. Our new collection is a celebration of natural textures, gentle hues, and the enduring beauty of artisan craftsmanship. Each piece is thoughtfully created to bring a sense of calm and conscious living to your wardrobe. Discover handcrafted treasures, made with respect for people and our planet. With gratitude, Katerina & Lasse Kokko. #ArtisanCrafted #SustainableLiving #NewArrivals
• •"About Us" Page Excerpt: Lekokko was born from a simple dream: to create beautiful, lasting pieces that honor both the artisan and the earth. We believe in quality over quantity, in the quiet power of natural materials, and in running our company with honesty and heart. Join us on our journey towards a more conscious way of living, one handcrafted piece at a time. #OurStory #BrandValues #EthicalFashion
• •Social Media Ad (Targeting ethically-minded consumers): Tired of fast fashion? Embrace the art of slow living with Lekokko. We partner with skilled artisans to bring you ethically crafted clothing and accessories from the finest natural materials. Invest in pieces that tell a story of quality, sustainability, and respect. Feel good, inside and out. Shop consciously at lekokko.com. #SustainableFashion #ArtisanMade #EthicallySourced #ShopConsciously