Brand Tone

Friendly and Approachable, Enthusiastic and Joyful, Reassuring and Safety-Conscious, Helpful and Supportive, Family-Oriented

Brand Values

• •Safety
• •Fun & Joy
• •Quality & Durability
• •Family & Togetherness
• •Active Living & Health
• •Customer Satisfaction

Best Practices

• •Prioritize "Safety First" Language: Always weave in mentions of safety features, certifications, and responsible use in a natural, reassuring way, especially when targeting parents.
• •Use Active, Uplifting Verbs and Positive Adjectives: Words like "soar," "explore," "discover," "joyful," "vibrant," "happy," and "exciting" align with the brand's enthusiastic and fun-focused nature.
• •Speak to the Parent, Appeal to the Child: Address the parents' concerns (safety, durability, value) while simultaneously painting a picture of the joy and fun their children will experience.
• •Maintain a Helpful, Supportive Voice: Whether it's in product descriptions, FAQs, or social media responses, always aim to be clear, helpful, and ready to assist. Frame instructions and features as benefits.
• •Encourage and Showcase User-Generated Content: Actively ask customers to share their #Lejump moments. This reinforces the community and family-oriented values and provides authentic social proof that aligns with the brand's joyful perception.

Social Perception

Generally perceived as a provider of good quality, safe trampolines that bring a lot of joy to children. Customers appreciate the focus on safety features. The brand is seen as offering good value for the features provided.

Copy Examples

• •☀️ Sunny days are for soaring! ✨ Watch your little ones reach for the sky and create unforgettable memories on their Lejump trampoline. Safe, durable, and oh-so-fun! #Lejump #FamilyFun #OutdoorPlay #SafeJumping
• •Peace of Mind Meets Pure Joy. Lejump trampolines are ASTM certified, built with premium materials for lasting fun. Explore the range and give your family the gift of safe, active play!
• •Ready for Giggles? Discover Your Family's New Favorite Backyard Adventure!
• •Engineered for smiles and safety! Our [Product Name] trampoline features a 360-degree safety net, reinforced padded poles, and UV-resistant mat, ensuring your jumpers are protected while they explore new heights. Plus, easy-to-follow assembly videos get you bouncing in no time!
• •Got boundless energy at home? Channel it into healthy, happy bounces! Lejump trampolines provide a safe and exciting way for kids to play, develop coordination, and enjoy the great outdoors. Let the laughter begin!