Brand Tone

personal, passionate, authentic, and appreciative

Brand Values

• •Artisan Craftsmanship
• •Quality Materials
• •Personal Connection & Meaning
• •Authenticity & Transparency
• •Customer Satisfaction
• •Creativity & Passion

Best Practices

• •Write from the Founder's Voice: Consistently use "I" and refer to the personal passion and involvement of Lauren Elizabeth. This reinforces the authentic, one-woman shop identity.
• •Emphasize the "Handcrafted" Aspect: Regularly remind the audience that each piece is made by hand, highlighting the care, skill, and uniqueness this entails.
• •Tell Stories: Share the inspiration behind designs, the process of creation, or how jewelry connects to meaningful moments, echoing the brand's value of personal connection.
• •Express Gratitude and Engage Personally: Maintain an appreciative tone in all communications, including social media captions, email newsletters, and responses to comments and reviews. Address customers warmly.
• •Focus on Benefits and Emotion: Beyond describing the physical attributes of the jewelry, articulate how it makes the wearer feel (e.g., confident, special, cherished) or the problems it solves (e.g., beautiful options for sensitive skin).

Social Perception

LE Jewelry Designs is overwhelmingly perceived positively by its customers and the online community. High Quality & Craftsmanship, Unique & Beautiful Designs, Trustworthy & Reliable, Personal & Caring Service, Good Value.

Copy Examples

• •Pouring my heart into new designs, just for you. ✨ Discover the latest expressions of wearable art, handcrafted with passion and destined to tell your story. Each piece is a little bit of my creative journey, hoping to become a part of yours. Link in bio to explore!
• •This delicate opal ring isn't just a piece of jewelry; it's a tiny universe of dreams, handcrafted from start to finish in my Houston studio. I loved bringing this design to life, imagining the smiles it might bring. Perfect for adding a touch of magic to your everyday or celebrating a special moment.
• •From a spark of an idea to a finished treasure, every LE Jewelry Designs piece passes through my hands. As a one-woman shop, I cherish the process of creating something truly unique for you. Thank you for supporting handmade and for allowing me to share my passion! – Lauren E.
• •Seeing your photos and hearing how my jewelry becomes a part of your special occasions is the greatest joy of what I do! Thank you for choosing LE Jewelry Designs to celebrate your moments. Your support means the world to this little studio. ❤️ #LEJewelryDesigns #HandcraftedWithLove
• •Gentle on your ears, stunning to behold. ✨ I carefully select materials like pure titanium for my sensitive-ear-friendly designs, so you can wear your favorite sparkle with comfort and confidence. Because everyone deserves to shine! #SensitiveEars #TitaniumJewelry #HandmadeEarrings