Brand Tone

Approachable and Friendly, Informative and Practical, Reassuring and Trustworthy, Value-Oriented, Encouraging and Inclusive

Brand Values

• •Affordability
• •Quality within Value
• •Customer Satisfaction
• •Accessibility & Inclusivity
• •Health and Lifestyle
• •Australian Owned
• •Practicality and Convenience

Best Practices

• •Focus on "You, the Rider": Address the customer directly and focus on the benefits *they* will experience (e.g., "You can conquer hills with ease," "Your commute will be upgraded"). This maintains a friendly and customer-centric tone.
• •Highlight Value Clearly: Don't just say it's affordable; explain *why* (e.g., "we cut out the middlemen," "packed with features for the price"). This reinforces the value-oriented aspect of the brand.
• •Be Reassuring and Build Trust: Consistently mention warranties, guarantees, Australian support, and positive customer experiences to alleviate concerns about buying an affordable e-bike online.
• •Keep it Simple and Accessible: Avoid overly technical jargon. Explain features in terms of their practical benefits for the everyday rider. This aligns with the approachable and inclusive values.
• •Maintain an Enthusiastic and Positive Outlook: Convey the joy and freedom that e-biking offers. Use encouraging language that reflects the positive lifestyle impact the bikes can have. This resonates with the perception of the brand as empowering.

Social Perception

Positive Value Proposition, Good Customer Service, Reliable for a Budget Brand, Popular Choice, Some Skepticism (but often overcome), Empowering

Copy Examples

• •Headline: Rediscover Your City, Effortlessly. Go Further with Leitner. Body: Tired of traffic? Hills feel daunting? Our Australian-designed Leitner e-bikes make zipping around town a breeze. Quality Samsung battery power, friendly local support, and prices that make sense. Join 30,000+ happy Aussies – your adventure starts here! Explore the range at leitner.com.au. (Tone: Encouraging, Value-Oriented, Trustworthy)
• •Headline: Your Commute, Upgraded. The Affordable E-Bike That Delivers. Body: Why spend a fortune to enjoy the e-bike life? Leitner offers award-winning electric bikes packed with features, from easy-folding designs for tight spaces to comfortable cruisers for weekend exploring. All backed by our 14-day money-back guarantee. Make your ride the best part of your day. (Tone: Practical, Value-Oriented, Reassuring)
• •Headline: Quality You Can Trust, Prices You’ll Love. That’s the Leitner Promise. Body: As a 100% Aussie-owned company, we believe everyone deserves a fantastic e-bike without breaking the bank. We cut out the middlemen, not the quality. Enjoy peace of mind with genuine Samsung cells, robust frames, and dedicated Melbourne-based support. Find your perfect ride today! (Tone: Trustworthy, Value-Oriented, Approachable)
• •Headline: Hills? What Hills? Conquer Your Journey with Leitner Pedal Assist. Body: Let our smooth and reliable pedal assist take the strain out of your ride. Whether it's the daily commute or a scenic weekend path, Leitner e-bikes give you the power to explore further and enjoy every moment. Easy to use, fun to ride, and surprisingly affordable! (Tone: Encouraging, Informative, Friendly)
• •Headline: Fold, Store, Go! The Leitner Folding E-Bike: Your Anywhere Companion. Body: Limited space? No problem! Our popular folding e-bikes are engineered for convenience without compromising on performance. Perfect for caravan trips, apartment living, or multimodal commutes. Discover the freedom of a Leitner e-bike that fits your lifestyle. (Tone: Practical, Friendly, Informative)